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Lois Castillo says the same thing to all her potential employers: she needs access to AI tools to do her job well. “I say ‘hey, I will be one of the best leaders you have, but I need Grammarly to do my job,’” said Castillo, who is dyslexic. “At other organizations, I was paying for it myself because the organization didn’t really understand it.” Castillo is the head of diversity, equity and inclusion at digital advertising platform company Basis Technologies where she excels at her job thanks to assistance from AI. Read more in WorkLife.
"However, that means if someone needs workplace accommodations, they will need to explicitly disclose this information to the recruiter or hiring manager. This can sometimes cause concern to individuals who fear it will impact their chances of landing the role. Lois Castillo, head of DEI at digital advertising platform company Basis Technologies, was in this position early on in her career when she decided not to disclose to employers that she was dyslexic." Read more in WorkLife.
Basis Technologies was named the No. 6 Best Companies to Work for in New York in 2024 according to Best Companies Group. This list evaluates companies' practices, programs and benefits, and surveys employees for their perspective. Best Companies Group partners with HR teams interested in understanding, improving, and showcasing their work environment and company culture. Its scientifically developed survey methodology is based on expert insights from long-time HR practitioners optimized through thousands of hours of field use.
Congratulations to Basis Technologies' Katie McAdams and Lois Castillo who are honorees of the AdMonsters + AdExchanger Top Women in Media and AdTech. Katie was selected for the Tremendous Tech Marketers category and Lois for the DEI Champions category. This award program recognizes and celebrates the women who are making an impact in the greater digital media and advertising technology community. Read more about the AdMonsters + AdExchanger awards.
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These practices, dubbed ID spoofing, have been under increased scrutiny since February and are the subject of conversations within the IAB Tech Lab. It’s tricky to detect when ID spoofing is happening, and this will only get harder with cookie deprecation. Data from demand-side platform Basis Technologies found that when publishers and supply-side platforms use techniques disguised as regular cookie-based targeting, conversion rates decline." Read more on Adweek.
Basis Technologies announced a first-to-market integration enabling agencies and marketers to measure Reddit ad campaigns from its platform. The Basis media automation platform now accesses real-time ad delivery data from Reddit. Its delivery data integrations from third-party ad products already include Google Ads (Search, Performance Max), Microsoft (Bing, LinkedIn), Meta (Facebook, Instagram), TikTok and Snapchat.
For Walmart, which already is one of the biggest retail sales operators for low-end connected TV sets, making a deal with Vizio is an obvious choice. “By diversifying off site inventory, Walmart could open opportunities to leverage their customer data via Walmart Connect to reach potential purchasers in Vizio OS,” says Amy Rumpler,senior vice president/search & social media services for Basis Technologies, which uses Walmart’s Retail Media Network. Read more on MediaPost.
"For political advertisers, the path to connecting with voters is clear – connected TV is key as voters have migrated and are engaged. The share of political spend on CTV/OTT is significant and is expected to grow." Read more from Jaime Vasil of Basis Technologies in Advertising Week.
"A dangerous digital advertising arms race is brewing as browser makers try to prevent cross-site tracking. The desire of digital ad companies to keep tracking users, despite browsers’ preventative privacy measures, is leading our industry down a hazardous path for users, browser makers, and ad tech." Read more from Basis Technologies' Ian Trider in StreetFight Magazine.
Call it a baby step to a four-day workweek. Basis Technologies, an advertising software company, is making 2024 the year of the half-day Friday. Basis decided to let workers roll out at noon at the end of the week following several years of experiments that at times included being off for the whole day on Friday.
