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"As employees in the ad industry contend with organizational shake-ups and a deepened erosion of the work-life boundary, Basis Technologies is making efforts to help its own find some relief. Basis, a Chicago-based digital advertising platform, earned the No. 1 spot in Ad Age Best Places to Work 2024 for companies with more than 200 employees, as well as the top ranking in that size category for ad tech firms and central region companies." Read more in Ad Age (subscription).
"Political advertising can be viewed as the north star for B2B and B2C marketers. In politics, voter outreach and paid advertising campaigns are building towards the ultimate one-day sale event – Election Day. From crafting campaigns around tentpole events and timely big moments, to planning ahead from a budgeting perspective, political marketers know how to make strategic decisions, stay flexible and nimble when racing to headlines and fundraising opportunities, and prioritize hyper personalization to find their target voters where they are." Read more from Basis Technologies' Jaime Vasil in StreetFight Magazine.
"From her Dallas-based home office with several guitars hanging on the wall, Amy Rumpler, senior vice president of search and social media services at Basis Technologies, talked about music, instruments, and the integration with Google Performance Max." Read more in MediaPost.
"Amid a growing industry concern about ad dollars going to low-quality “made for advertising” sites, digital supply chain consultancy Jounce Media has joined with demand-side platform Basis Technologies to identify MFAs and steer ad dollars away from them." Read more in Ad Age (subscription).
"Basis, a political advertising platform from software solutions provider Basis Technologies, is making ACR data from 35 million U.S. LG smart TVs available now through the end of 2024. Advertisers have access to inventory on all content viewed on LG TVs, including premium connected TV apps and LG’s FAST channels, through the Magnite supply-side platform/SSP." Read more in MediaPost.
Best Workplaces for Parents 2023 - Basis Technologies is No. 13 among small- and medium-sized businesses in all of the U.S.
"Agencies and brands, including smaller businesses, now have access to more diverse, multicultural publications for their digital advertising. This is thanks to a new partnership between programmatic DSP Basis Technologies and Direct Digital Holdings, an umbrella company that includes buy-side companies for these publishers. Basis Technologies (which rebranded from Centro in 2021) is a global adtech company that integrates programmatic, search, CTV, social and site-direct advertising in their API. Direct Digital Holdings owns adtech companies connected to the general market and to multicultural media properties."
"For companies that made the list, a much higher percentage of women reported being paid fairly, having fair promotions, and experiencing a psychologically and emotionally healthy workplace. The gap shows that while increased flexibility has made the workplace better for many women post-pandemic, there is a big difference between the marginal improvements for women in typical workplaces and the experience of women in a healthy, high-trust culture." Read more in Fortune.
According to Fortune and Great Place To Work US, Basis Technologies is the No. 5 Best Workplace for Women in 2023 among small- and medium-sized businesses! That is ALL of the U.S. The companies on this list demonstrate they have created workplaces where women are consistently valued, supported, and encouraged to do their best work.
"The WorkLife 50 list consists of the most outstanding employers in 2023. Several themes emerged among this year’s winners, showcasing how they offer some of the best places to work. A focus on promoting continuous learning and growth, well-being and ergonomic workspaces, cultivating an inclusive culture and embracing a diverse hiring process were seen throughout all the winners." Basis Technologies is No. 2 on the WorkLife 50! Read more on WorkLife.
