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"Basis Technologies is offering steps to automate marketing accountability and reporting with the integration of TikTok ad-delivery data alongside programmatic, direct, search and social — despite reports that the company notes exceptions for storing creator data. A central hub in the Basis platform enables advertisers to manage campaigns across a variety of platforms, making it easy to understand and optimize performance data." Read more in MediaPost.
Basis Technologies is ranked No. 1 for Best Places to Work among small- and medium-sized businesses in #Chicago! To determine the Best Workplaces in Chicago in 2023, Fortune partnered with global people analytics firm Great Place To Work US to analyze survey feedback representing nearly 50,000 U.S. employees. Read more for the full list and click through to find out what makes Basis Technologies awesome for professionals.
"Triton Digital, through a partnership with Basis Technologies, will enable marketers to streamline and consolidate advertising across podcast, streaming and terrestrial broadcast radio via the Triton Audio Marketplace. The expanded partnership, announced Wednesday, gives brands and agencies programmatic guaranteed buying access to broadcast radio ads. It solves the challenge of media buyers gaining access to all forms of audio through one platform, and to expand campaigns into broadcast media." Read more in MediaPost.
"Each year, ThinkLA celebrates Southern California’s advertising, marketing, and media superstars. We continue to honor campaigns, agencies, clients, marketers, media partners, and individuals that exemplify the best our region has to offer." Basis Technologies is a finalist in two categories for the ThinkLA IDEA Awards - 'Partner of the Year' and 'DIG (Diversity, Inclusion and Gender Equity).' Read more on ThinkLA.
"Top Workplaces 2023: The best small companies to work for in Colorado" Basis Technologies is one of the top workplaces -- number 26 among small businesses for ALL of Colorado.
"Basis Technologies, which supports cloud-based workflow automation, on Wednesday will announce the addition of its cookieless data offerings through a partnership with location-based data partners from Peer39, an independent data company. The idea is to help marketers “break the addition of user IDs.” Read more in MediaPost.
Basis Technologies today announced its new web URL at https://basis.com. Although its web address has changed, Basis Technologies’ mission and focus stay the same: to improve the lives of the people working in digital media.
“Basis Technologies can now use marketers’ first-party CRM data to engage existing customers across any digital device. The feature, which helps advertisers overcome targeting challenges from the loss of signals, is automated in the Basis platform through an integration with LiveRamp. Spinutech, an Iowa-based full-service agency with 160 employees throughout the country, is one of the first to use the integration to support creative, content, search engine optimization and more.”
"As residents of Georgia, California, and Pennsylvania can probably attest, political advertisers spent a lot of their 2022 midterm digital budgets on video inventory, according to a report released by the ad platform Basis Technologies. Breaking it down: Of the more than $130 million in political ad spend that flowed through the Basis Technologies platform in 2022, 68% was spent on video inventory, and 24% was spent on display inventory. Native ads and audio ads represented 3% and 1%, respectively. A quarter of those political advertising dollars were spent in the 10 days leading up to Election Day, Basis found." Read more in Marketing Brew.
This week saw Meta announce a new AI-focused product team and Snap release its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve. “The short-term benefits are likely to be more organic in nature than anything an advertisement or marketer could influence,” Amy Rumpler, senior vice president of paid search and social at Basis Technologies, said in emailed comments. “For now, the focus seems to be on building user trust and engagement with the tools themselves.” Read more in MarketingDive.
