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Here's a recap of all the recognition we have received from Great Place To Work and Fortune in 2023. "Widely renowned for its focus on wellness for its team and the digital media industry at large, Basis Technologies’ media automation platform improves the lives of customers and drives optimal outcomes for marketing enterprises." Read our press release.
"That encouraging ethos is at the heart of the impressive benefits Basis offers its workforce, including the freedom to choose where they work and access to extensive mental health and stress-relief support such as free meditation sessions, on-demand counseling, help for new parents and an anonymous employee assistance program. Oh, and half-day Fridays each and every week, not just in the summer." Read more on Crain's Chicago Business.
To determine the 50 Best Workplaces in Advertising and Marketing in 2023, Fortune partnered with global people analytics firm Great Place to Work to analyze survey feedback representing more than 10,000 U.S. employees. Basis Technologies is ranked No. 2! Read more in Fortune.
"How 8 Chicago Tech Companies Are Championing Women in the Workplace From robust mentoring programs to strong parental leave policies, employees share how these companies are fighting for women’s equality." Read more in Built in Chicago
Fortune named Basis Technologies a TOP 10 Best Medium-Sized Workplace in 2023! To determine the best workplaces, Fortune partnered with Great Place To Work US to analyze survey feedback representing more than 210,000 U.S. employees. Learn more.
"Formerly known as Centro, Basis has been around longer than pretty much any other ad tech company. Its customers are primarily mid-market agencies who use it to manage a host of processes — including planning and buying media across search, social, CTV programmatic, radio, and other ad types. Basis also enables centralized collaboration between agencies and vendors. In our interview, CEO and founder Shawn Riegsecker discusses Basis’s and current use cases with Ari Paparo." Watch the interview on Marketecture. Free this week only.
"As consumers shift from linear television to streaming services and platforms, marketers are largely celebrating the immense potential of addressability in Connected TV (CTV) advertising. Serving different streaming viewers different ads based on their audience persona can drive superior results in specific segments and power advanced attribution. But CTV is still a relatively new channel for marketers. How is inventory on the channel really bought, sold, and tracked, and where are those deals most favourable to buyers? What is the state of CTV CPMs? And where should marketers focus their attention this year to reap the emerging benefits of the channel?" Read more in NewDigitalAge.
"In a survey of more than 200 marketing professionals from agencies, business-to-business and business-to-consumer companies, nonprofits, and publishers, 11.5% C-Suite and VPs stated they either already replaced human employees with generative AI or had plans in progress to do so, according to a report from ad platform Basis Technologies, which sells automation software." Read more in Adweek.
"Basis Technologies, the automated digital advertising platform and provider of workflow automation and business intelligence software, has announced integrations with Vistar Media and Place Exchange to enhance its DOOH advertising capabilities. DOOH is one of a range of channels across which Basis users can buy inventory and execute campaigns." Read more in MarTech.
"Whether we officially hit a recession or not, inflationary fears and economic anxieties are causing brands to slash ad spend. But at the same time, brands expect better performance than ever, and they often want to reach people on an ever increasing number of channels. To deliver on these promises with limited resources, media agencies need to streamline their workflows to reduce friction, save time and money, and optimize results." Read more from Tyler Kelly of Basis Technologies in AdvertisingWeek.
