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We firmly believe this pandemic is highlighting the best parts of the Brown-Forman culture and the strength of our global team. We are showing agility in adapting to new and challenging working conditions, but most importantly demonstrating compassion for our colleagues and communities. This video captures the work of so many of our employees through the COVID-19 pandemic to support our communities, our industry, and our employees.
Brown-Forman UK launches own route to consumer as of May 1, 2020.
Brown-Forman Named 2020 Spirits Supplier of the Year
Interview: Aude Bourdier, VP, Marketing Director Global Travel Retail & Developed Asia Pacific at Brown-Forman
How Brown-Forman is Handling the Coronavirus Crisis
https://www.fredminnick.com/2020/04/03/brown-forman-donates-2000-meals-a-day-during-coronavirus/
This week, we announced a $1 million donation to COVID-19 emergency funds for the people and communities that mean so much to our company including the hospitality industry, Louisville, and organizations internationally.
While the Research & Development (R&D) team at Brown-Forman plays an important role in building our brands, they are currently focused on a different type of product to reduce the spread of COVID-19 (coronavirus). R&D developed, produced, and packaged hand sanitizer for our production teams to keep them safe and healthy while they are keeping our operations up and running. All remaining sanitizer is being given to Louisville and Moore County (home to the Jack Daniel Distillery) health care providers and first responders who are on the front lines of this pandemic.
"Am I creating a place where my two children would want to work?" -Campbell Brown, President & Managing Director for Old Forester and a fifth generation Brown family member In this interview with Forbes, Campbell shares his Brown-Forman story and how 2020 is a monumental year for both Old Forester and B-F.
Keenan Harris shares how Jack Daniel’s uses collaboration as a marketing tool.