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Yesterday at Advertising Association’s LEAD event Rak Patel, Chief Commercial Officer at Channel 4, spoke on the issue of trust in advertising building on Channel 4’s report Gen Z: Trends, Truth and Trust. He emphasised that while the report shows Gen Z are facing growing uncertainty in who and what to trust, and struggling with the concept of truth they have more trust in advertising than their older peers, and said that as an industry, our focus now should be on how we can keep growing that trust. For more of Rak’s takeaways click: here https://www.linkedin.com/posts/rak-patel-513b642_thank-you-to-the-advertising-association-activity-7293349868025085952-H4c1?utm_source=share&utm_medium=member_desktop&rcm=ACoAAB5RaXUBGPOkzCxZgZJ9HqKAmnL9m31NCV0
Rimmel London has returned as Made in Chelsea’s official sponsor 💋 The iconic beauty brand will sponsor Made in Chelsea series across programming on E4 and Channel 4 streaming - which includes all 28 series to date. You'll also spot Rimmel branded Made In Chelsea clips on Channel 4's TikTok, Instagram and Facebook pages. https://www.channel4.com/press/news/channel-4-sales-announces-return-rimmel-london-made-chelsea-sponsor
Does success always come at someone else’s expense? 42% of Gen Z think so. Our landmark study, ‘Gen Z: Trends, Truth and Trust’, reveals how this ‘winner takes all’ mindset is redefining equality, fairness, and opportunity for young people today. Is this a generational shift or a deeper societal challenge?
🎓 It’s National Apprenticeship Week🎉 Hear from our amazing Channel 4 apprentices past and present about the invaluable skills they’ve gained on their journey. 🚀 Applications for our Higher Level Apprenticeships are now open : https://lnkd.in/e6npQVkN For all the details, visit the Apprenticeships page on the 4Skills section of Channel 4’s Careers website: https://lnkd.in/dzQ8dHu
It’s time to turn up the excitement for the 18th edition of the ultimate celebration of apprenticeships! From 10-14 February, we're celebrating our brilliant apprentices and the amazing apprenticeship programme that makes it all happen. 🌟 Did you know that we’ve got an incredible 59 apprentices spread across our five office locations? They’re diving into everything from Film4 to Commissioning, Creative Diversity to Finance—talk about covering all bases! 🙌 We also welcomed our most recent cohort of 36 apprentices to Channel 4 on Jan 20th and we will now be working on recruitment for a cohort of Higher Level Apprentices! Applications go live today so please spread the word! : https://lnkd.in/e6npQVkN We’ve got a jam-packed week ahead, Get ready for some exclusive behind-the-scenes apprenticeship action, Instagram lives, interviews, and much more! All the fun is happening across our LinkedIn, 4Skills Instagram, and Twitter, so make sure to check it out and join the celebrations. 📱🔥 Let’s make some noise for apprenticeships! 🚀’ Follow our content here: Instagram: https://lnkd.in/ejnjzgjy Linkedin: https://lnkd.in/e9NKZ-QU X: https://lnkd.in/esA4Ty5E
CHANNEL 4 HIGHER LEVEL APPRENTICESHIP APPLICATIONS ARE NOW OPEN! We have 8 roles available across our London and Leeds offices, all starting in September 2025. Applications close on March 10th, so you can have plenty of time to apply. Please don't rush your application. Please don't forget to answer the application questions and double-check your answers before you hit submit! To apply please visit our careers site: https://lnkd.in/e6npQVkN If you want any application tips, please check out our YouTube page! - https://lnkd.in/eYbWwgy6
On Monday 20th January, chosen from 8,000 applications, 36 apprentices joined Channel 4. 13 apprentices joined our Leeds HQ, 19 in London, 2 in Glasgow and one both in Bristol and Manchester. Their apprenticeships, which range from 12-18 months, are with a wide range of departments including 4Studio, 4creative, Finance, Film4, Commissioning and Creative Diversity and much more. Channel 4’s Head of Partnerships & Skills Kevin Blacoe said: "Breaking into the broadcasting industry can be challenging, which is why it's essential to create opportunities that allow young people to explore and understand the diverse career paths within the creative sectors. By providing hands-on experience, mentorship, and exposure to the various roles in broadcasting, we can help them gain valuable insights and build the skills necessary to succeed in this competitive field." Wishing all our apprentices the best of luck as you wrap up your first week! We hope it’s been an exciting start to your journey – here’s to many more weeks of growth, learning, and success ahead! We will have applications open in February for Higher Level Apprenticeships, keep an eye out for more information to come! hashtag#apprenticeship hashtag#earlycareers
✨Gen Z: Trends, Truth and Trust ✨ Channel 4 CEO Alex Mahon has delivered an impassioned call for urgent joint industry action and new regulation to protect ‘Gen Z’ from false information online. The call to action follows new Channel 4 research revealing the scale of the challenges facing Gen Z in an era where platforms have “publicly announced a wanton abandonment of the pursuit of truth”. To find out more, click on the link in the comments below. Photo credit: Will Johnston/Channel 4
The results are in... 👀 🥁 A massive congratulations to our incredible 4 🙌🏿: 🌟 ALONUKO 🌟 FLAKE BAKE 🌟 Flora & Curl 🌟 Nylahs Naturals Channel 4 in partnership with Lloyds Business & Commercial will support our winners with £150,000 of TV advertising on Channel 4, the creation of their own TV ad, business and marketing masterclasses, and tailored mentorship to accelerate their business growth 💪🏾 We can't wait to see the final production of the TV adverts and continue to watch our winners flourish on their journeys as entrepreneurs ✨ Find out more here: https://lnkd.in/eCwkWYYZ hashtag#BlackInBusiness hashtag#BlackEntrepreneurs hashtag#TVAdvertising hashtag#Channel4 hashtag#Lloyds hashtag#BlackOwnedBusiness hashtag#BlackInBusinessWinners
This week Channel 4’s Joe H., Alexandra Wall and Leena Patel spoke at VOD Professional’s OTT Question Time Live to discuss all things YouTube, AI and streaming. They touched upon: 🚀Channel 4’s leadership in embracing new ways of reaching viewers, including YouTube ⚖️Our considered approach to AI, balancing the opportunity with our public service values 📺The compelling appeal of PSBs to viewers and advertisers in a world of streaming choice
