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On the 1st of November Channel 4 held a special event, Beyond Z: The Real Truth About British Youth. CEO Alex Mahon was joined by an expert industry line up to reveal our landmark 'Beyond Z' insight study, which cuts through lazy Gen Z myths and reveals for the first time what the world is truly like for young Brits today. If you missed the live stream, you can watch it in full on-demand by clicking on the link below. #GenZ #BritishYouth #Insights
Channel 4 launches digital sales house for publishers. Channel 4 announced the launch of a digital ad sales house that will see it become the first UK broadcaster to offer third party digital content publishers a full ad sales service. Channel 4 will seek partnerships with broadcaster on-demand platforms, news content publishers and multi-channel networks giving them access to its unique first-party data and clout as the leading commercial broadcaster for digital sales. BT Sport is Channel 4’s first digital ad sales partner. The broadcaster’s dynamic advertising inventory will be exclusively sold through 4 Sales from January 2018. The new digital sales house proposal enhances the range and scale of premium digital inventory available to advertisers exclusively through 4 Sales – in turn Channel 4 extends its pioneering ad technology from Freewheel including Dynamic Ad Insertion of live events, and its distinctive first-party data strategy including bespoke data matching models to enrich ad targeting solutions for partner publishers and advertisers.
Four Globes for Three Billboards. Martin McDonagh’s Film4-backed Three Billboards Outside Ebbing, Missouri triumphed at last night’s Golden Globes ceremony. The film won four awards, including Best Motion Picture (Drama), and Best Screenplay, by Martin McDonagh. The film’s star, Frances McDormand, won the award for Best Actress, and Sam Rockwell took home the award for Best Supporting Actor. On a strong night for Channel 4, there were also awards for The Handmaid’s Tale, including best Drama TV Series and Best Actress in a Drama Series for Elisabeth Moss. Sterling K Brown won the equivalent best actor’s award for his role in This Is us, and Ewan McGregor won the gong for Best Actor in a Mini Series for Fargo. Three Billboards Outside Ebbing, Missouri opens in the UK on 12th January 2018.
