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Trust in advertising is growing… with TV charging ahead. The Advertising Association today released its new Credos Trust Tracker data for 2025, showing that trust in ads continues to grow, with 40% of people now trusting the ads they come across. According to the data, trust in TV grew faster between 2021 and 2025 than in any other medium (46% trust for TV ads) - including online ads (31%) and social media ads (27%) – with TV notably the most trusted medium among 18-34s (62% trust). Our Chief Commercial Officer, Rak Patel, has explored the findings in a deep dive in The Media Leader UK. He predicts that, “trust will increasingly prompt a rethink as advertisers favour trusted environments like commercial public service media (TV), which are nutrient-rich, and nourishing – unlike dopamine-filled environments elsewhere.” 👏
Channel 4 Ventures makes largest media-for-equity investment in Chip – your wealth app! Vinay Solanki, Head of Channel 4 Ventures, said “We are proud to lead this investment. Chip has outperformed many peers by focusing on simple, accessible products for savers. Channel 4 is keen to support innovative companies that unlock opportunities across the country – in this case helping consumers become more financially resilient. This deal also underscores our relationship with Crowdcube as we continue to work together supporting the UK’s consumer entrepreneurial ecosystem." https://www.cityam.com/wealth-app-chip-raises-17m-as-channel-4-backs-tv-push/
Exciting to see Radio Times report today that Channel 4 enjoyed a festive bonanza this year. We recorded our biggest Christmas week for linear share since 2012 and on streaming, our viewer minutes were up 48% YOY for the Christmas Week! Lovely as well to be crowned the fastest-growing streaming platform by the Radio Times. 🎉 From festive specials of The Great British Bake Off and Finding Father Christmas to Taskmaster’s New Year Treat, it’s great to have been a part of your celebrations 🌟
Big news for viewers 🎉 UKTV’s U service is now available on Channel 4 streaming, in time bringing thousands of hours of free, unmissable and bingeable British entertainment together with Channel 4’s acclaimed programming. From The Office, Red Dwarf and QI XL to Spooks and MasterChef Australia, it’s even easier to enjoy your go-to shows and discover new favourites. Jonathan Allan, Interim CEO, Channel 4, said: “Bringing UKTV’s much-loved shows together with Channel 4’s award-winning programmes means more fantastic choice for everyone. Viewers can expect us to continue making it easier to enjoy the programmes they love.” Marcus Arthur, CEO, UKTV said: “With our U service now also available on Channel 4 streaming, UKTV’s popular and award-winning shows can reach new audiences and Channel 4 viewers get even more choice. It’s the perfect partnership, built on putting viewers first.”
👏 Congratulations to Martin Baker, Channel 4's Chief Commercial Officer and MD Paralympic Games, and to Alex Mahon, Channel 4's former Chief Executive, for their New Year Honours. Martin's MBE recognises his outstanding contribution to broadcasting – including his pivotal role in initiating and delivering Channel 4's transformational coverage of the Paralympic Games and championing inclusion on screen. Alex's CBE recognises her exceptional leadership of Channel 4, her unwavering commitment to Public Service Media, and her impact in ensuring the channel remains a bold, disruptive force in British cultural life. Congratulations to both!
Channel 4’s 2025 Alternative Christmas Message will this year be delivered by US chat show host Jimmy Kimmel. Kimmel has had quite the year - he was briefly taken off the air in September 2025 following comments made in the wake of the murder of Charlie Kirk, leading to widespread protest and debate in the USA about freedom of speech and freedom of the press. Following his return to air and his much-publicised criticism of the US administration, Kimmel will reflect on the past few months in a deeply personal and characteristically jovial address, saying that, “From a fascism perspective, this has been a really great year.” Kimmel’s address follows in the tradition of other topical presenters delivering The Alternative Christmas Message, which brings viewers a thought-provoking and often very personal reflection that is pertinent to the events of the past year. A Channel 4 spokesperson said, "Donald Trump's return to the White House and wide ranging impact on the world has been the story of 2025 and it would be hard to think of a better person to address it than Jimmy Kimmel, who has found himself on the frontline of America's battle over free speech." You can watch or stream The Alternative Christmas Message on Channel 4 from 5:45pm on Christmas Day.
Take a look at our Channel 4 highlight reel for 2025 as we press rewind on our key stories, creative breakthroughs and cultural impact that defined our year. 📈 We saw strong audience growth across the board, with total viewing up and momentum building among young and ABC1 audiences. 🚀 2025 was a standout year for launches: Virgin Island became our biggest young launch in over 20 years Patience was our biggest drama launch since It’s a Sin Game of Wool marked our biggest format launch since The Jury Bonnie Blue: 1000 Men and Me became our biggest documentary ever Mitchell & Webb delivered our biggest comedy launch since 2018 💥 Our brands and platforms continued to thrive: Channel 4.0 reached 1 million subscribers MAFS delivered strong streaming growth The Great British Bake Off saw a major uplift in young audiences Taskmaster achieved its biggest ever share A huge thank you to our teams, partners and of course our wonderful viewers for making 2025 such a powerful year for Channel 4.
🎁 You streamed. You binged. You argued about Die Hard. 2025 was a year of standout viewing on Channel 4, with streaming viewer minutes alone reaching 69 billion - up 14 per cent year on year. But how did the nation spend their time in front of the screen? In our festive-themed roundup, we’ve celebrated the UK’s Altogether Different Viewing Habits - from those who streamed Christmas classics in the middle of a heatwave, to the superfans taking part in marathon reality TV binges.
✨🌍 Channel 4’s Altogether Different content sparked real-world change in 2025. From Educating Yorkshire inspiring careers in education, and Joe Wicks: Licensed to Kill prompting families to rethink ultra-processed foods, to Jamie’s Dyslexia Revolution raising awareness of the challenges dyslexic people face and Big Boys encouraging more open conversations about mental health – viewers aren’t just watching our programmes; they’re thinking, feeling and doing differently as a result. Across our 2025 Social Impact Studies, one thing is clear: Channel 4 delivers clear, measurable social impact – informing, inspiring and creating real-world change. #AltogetherDifferent
Last Friday King Charles delivered a message during Stand Up To Cancer, driving awareness of cancer screening and sharing the importance of early diagnosis. It is therefore great to see… 🎉 The screening checker has been visited over 125,000 times since it was launched on December 5, with the majority using the online tool following the special message from King Charles that aired on Channel 4 during Stand Up To Cancer on Friday night. The Screening Checker is a simple, interactive tool designed to help people quickly check which NHS and PHA (Public Health Agency in Northern Ireland) cancer screening programmes they are eligible for, and access helpful advice on the screening process. At least 9 million people in the UK are not up to date with their cancer screening. Screening is a way to detect cancer early when treatment is more likely to be successful, and in some cases can prevent the disease developing in the first place. But, at the moment, many people don’t take up their NHS invitations. Even working out whether you are eligible for cancer screenings can be complicated. To change that, the campaign is launching a simple online screening checker, designed to help people quickly work out if screening is for them. Let’s keep spreading the word! To check if you are eligible for NHS / PHA cancer screening go to www.screeningchecker.co.uk
