Ketchum Company Updates | Glassdoor

Company Updates

  • 2015-2020 Dietary Guidelines for Americans: Dasha Shor, Ketchum Account Executive and RD, breaks down what communicators need to know.

    2015-2020 Dietary Guidelines for Americans: What Communicators Need to Know

    The new 2015-2020 Dietary Guidelines for Americans (DGA) have received a lot of attention in the news, with many praising the focus on overall healthy eating and some expressing concern with the recommendations. As DGA shape what's on Americans' plates for the next five years, here are some key implications for food companies and communicators to consider ( click to tweet).

  • From to Facebook to VR to GIFs, here are the 100 most important digital, social & traditional media stories of 2015, as curated by the Ketchum Engagement Network.

    Top 100: The Digital, Social & Media Updates that Shaped 2015

    The Ketchum Engagement Network is a community of digital and social practitioners across the world tasked with understanding what's happening on the internet, and looking for ways to better understand consumer behaviour and help our clients engage with their publics.

  • Know your true social purpose in 2016: Denise Kaufman, Partner and CEO of Ketchum London, shares insights on how understanding macro PR trends can help brands make a positive social impact this year:

    Reflect on Your True Social Purpose

    I believe 2016 will be the year in which many businesses have to pause and reflect on their true social purpose ( click to tweet). My starting point is that several of the macro PR trends we've seen over the last few years will continue to build strongly over the next 12 months: 1.

  • ‪#‎ICYMI‬: A makeover for holiday fruitcake? Some free (& funny) ‪#‎PR‬ advice on how to restore fruitcake's bad reputation—

    A Makeover for Holiday Fruitcake?

    PR firm offers free (& funny) advice on how to restore fruitcake's bad reputation.

  • "Be fearless. Be bold. Speak up in order to speak out." Hilary McKean, Ketchum Managing Director of Global Practices,offers advice to entry-level CEOs on how to become leaders.

    Empowering "Entry Level CEOs" to Speak Up and Stand Out!

    This weekend, I spoke to several hundred college students at the PRSSA International Conference in Atlanta. It was a thrilling experience, and those who know me well won't be surprised to hear that I encouraged them to fearlessly lean in to their innate leadership qualities-to boldly speak up and stand out.

  • Another great reason to work at Ketchum: We've been named a Top Places to Work in ‪#‎PR‬ by PR News for the 6th year in a row.

    Help us celebrate the Top Places to Work in PR at a luncheon on Dec. 9 in D.C. - PR News

    Join PR News on December 9 at the Top Places to Work in PR Awards Luncheon at the National Press Club in Washington, D.C. as we salute the year's most outstanding communicators, initiatives and organizations in the highly competitive and dynamic PR arena. View Press Release. Pricing | Why Should I Book a Table?

  • The United Nations' new Sustainable Development Goals will provide opportunities for brands to form meaningful, authentic partnerships with the public. Monica Marshall, Ketchum SVP/Director, Business Sustainability and Social Impact, discusses how brands can become more vocal about their commitment to their community & society as a whole.

    Sustainability & The Private Sector: A New Framework for Brands

    Last week, the United Nations codified the Sustainable Development Goals (#SDGs), building on the success of the Millennium Development Goals (MDGs) that launched in 2000 as a way to provide developing countries a framework to address social and environmental challenges around poverty, hunger, education, water and other fundamental human needs.

  • Congratulations to our New York colleague Jaime Schwartz, VP, director of nutrition, on receiving a 40 Under 40 award from PRWeek!

    Jaime Schwartz: 40 Under 40 2015

    As a registered dietitian, Jaime Schwartz translates the science behind nutrition into communications and business opportunities for agency clients. She acts as a guide and expert voice, advocating on behalf of clients as they wade through the nutrition landscape where health and food trends are in constant flux.

  • Camp Ketchum 2015

    Camp Ketchum 2015

    Recognized as one of the pre-eminent training experiences among global communications firms, Camp Ketchum is designed to teach our company's next generation of leaders cutting-edge thinking in our profession, to engage them in a real world competitive experience and to reinforce our culture of collaboration.

  • Intense learning + a fearless client challenge + fabulous location & food + sworn camaraderie = ‪#‎CampKetchum‬. Peter Otten, Ketchum Brussels Managing Director & Camp Head Counselor, on what camp means to him and the firm:

    Camp Ketchum: The Future Is in Talented Hands

    I recently had the privilege of being one of two Head Counselors at Camp Ketchum. This year the training program for 80 of our brightest professionals was held in my home country, Belgium, in an old but stunningly renovated locale, Abbaye de la Ramée. In 2002, I had the pleasure of being a Camper myself.

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