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At the heart of every great company is a culture of people who do great, meaningful work. Successful organizations foster a culture of friendship, confidence and deep relationships which translates into the way they treat their clients. Level5 Strategy is a culture of challenge, learning and leadership. It represents the heart and soul of our brand. We have 5 values that shape our culture and inspire our people: Drive, Openness, Integrity, Collaboration and Accountability.
How to differentiate your brand through building extraordinary customer experience? In this latest Level5 video, we’re sharing the 6 steps of Level5's approach that will help companies design their customer journey to better meet their customers’ needs, differentiate their offering and drive sustainable profit.
May is Asian Heritage Month in Canada, a time to reflect on and celebrate the contributions that Canadians of Asian descent have made, and continue to make, to the growth and prosperity of Canada. The theme for Asian Heritage Month 2021 is “Recognition, Resilience and Resolve,” which embodies a number of sentiments that Asian Canadians have experienced, while honouring their contributions and diverse stories that are rooted in resilience and perseverance. At Level5 Strategy, we want to say “thank you” to all our Asian employees for the many achievements they contribute to the growth of Level5. Happy Asian Heritage Month! #promisesconsistentlykept #asianheritagemonth #thankyou
What’s the future of the shopping mall? In this Roundtable episode, Level5 Strategy’s Principal Laura Richard, Director Rob Gizzie and Senior Consultant Andrei Flueraru, share their perspectives on how the changing consumer behavior, COVID impact and competition pressures are transforming the dynamic of the shopping mall. Discover how these shifts are compelling retail brands and commercial real estate to reinvent the consumer experience in order to harness this disruptive moment and set the stage for future relevance.
In this three-part series, we share Level5 Strategy's approach to building a customer-centric organization. It frames how to determine your customers’ rational and emotional expectations, and, more importantly, where along their journey these expectations matter most. These insights help to ensure that your organization is effectively and consistently delivering on your brand promise. Throughout this series, we also provide insight into how to make more informed decisions about where along the customer journey to build, enhance, or repair processes; how to understand the impact and resourcing needed to do so; and, gain the capabilities to measure and manage internal efforts and external outcomes along the way.
Even before COVID-19 hit, organizations were grappling with how to unlock new value and attain sustainable growth against accelerating markets and technological disruption. This past year has exponentially advanced this disruption, leaving no industry or sector unaffected. In this condensed interview, Michael Carter and Efram Lebovits, both new additions to the Level5 Strategy Managing Partner team, share the five ways that they are helping their clients find the opportunity in this moment of disruption, what other business leaders can do to help secure and scale their own market positions – and why they are looking forward to the year ahead at Level5.
Find out why a brand is every business executive’s hidden gem by listening to Level5 Strategy founder David Kincaid talk about his latest book, The Brand‑Driven CEO: Embedding Brand Into Business The book is packed with in-depth analysis and case studies that took more than five years to research, and a great tool to help shape the next generation of business leaders. ---- See the full playlist here: https://lvl5.ca/Brand-Driven-CEO-Playlist
Level5 Strategy’s Aaron Inocencio joined us not long after the ink had dried on his Humber College diploma. And although he lives with a disability, it isn’t preventing him from reaching his potential at Level5. On the contrary, he found a slew of opportunities for personal growth and honing his skills in our fast-paced environment and tight-knit culture. Get to know Aaron in his own words here.
Level5 Strategy interviewed three female SME leaders for our BusinessWomen of Influence Roundtable Series – Brandi Leifso, CEO and Founder of Evio Beauty, Julia Bao, Founder of skincare brand BAO LABORATORY and Elle AyoubZadeh, Founder of luxury footwear company Zvelle. In Part 1 of the series, they discussed the change in consumer behavior as a result of the pandemic and industry shifts. These changing behaviours include a spike in consumer interest in backing companies they believe will help their social interests, they have more time to research products and there’s more pride in supporting Canadian brands. Check out the first part of the roundtable conversation here:
To say that 2020 was a game changer would be an understatement, but that doesn’t mean success isn’t possible. On the contrary, today’s business conditions offer a number of opportunities for companies willing to transform and deliver the promises they gave to their customers. We invite you to read Level5 Strategy’s Top 10 Must Reads, and hope that these articles will help you get a head start on developing strategies that lead to transformative change in your organization.
