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In our latest guest blog post for our partner Mirakl, Optaros by MRM’s VP, Head of Strategy Krithika Rosenthal explains the importance and value of distributed commerce … and why it’s here to stay. Take a look:
During Dx3 Canada 2020 – Canada’s largest retail, marketing and technology event – Jenn Steinmann, President of MRM Canada, will be participating on the “Reinvent the Future Agency” panel. Taking place on March 11 in Toronto, the panel will cover the steps to achieve agency 3.0 status, staying relevant in the ever-changing industry and keeping up with provocative branding in real time. Learn more:
Our MRM Romania Head of Strategy & Social Media, Andrei Bălan, served as the facilitator of IAA Young Professionals Romania’s most recent event – Evening YP: Strategy in Marketing and Communication. Andrei spoke to a crowd of young professionals about the role strategy plays in the industry, and the ins and outs of the strategic process. Check it out:
The 2019 Bundesverband Digitale Wirtschaft BVDW e.V. Creative Ranking is out and MRM is ranked in the top 5 most creative digital agencies in Germany – up six spots from last year! Congratulations to our MRM Germany and LAB13 teams on this milestone recognition! The BVDW Creative Ranking is based on an evaluation of 20 national and international award shows, which are aggregated according to a specific point matrix. Learn more:
The recent Forrester Research report, "Now Tech: Adobe Implementation Services, Q1 2020,” segments vendors by revenues from Adobe services and primary capability – and MRM is one of only 24 vendors included! We have been recognized as a “Midsize” implementer with primary capability as an "Agency." Forrester defines this market as “service providers that help Adobe customers successfully implement Adobe Experience Cloud solutions. Key services include design and consulting, implementation and technical services, and operational support.” Learn more:
Macmillan Cancer Support – the UK’s leading cancer support charity – with the help of our MRM UK team, is raising awareness of their newest offer: an ongoing program that will provide cancer patients with tailored support from the moment of diagnosis. To support the launch, our team worked with Blinkink animation studio and director Kat Wang to create a 60-second TVC, managed by ZenithMedia. The campaign will also run as native advertisements, paid and owned social media, posters, leaflets, Healthcare Professional digital banners and emails, and through a partnership with Boots UK (both online and in-store). The campaign will then later spread across OOH, press, and radio. Read more and see the work via Campaign Magazine:
The shock of a cancer diagnosis can be overwhelming and difficult to navigate. To bring Macmillan Cancer Support’s newest program offering to people recently diagnosed with cancer, our MRM UK team teamed up with Blinkink and Zenith to create a campaign that helps people make sense of a cancer diagnosis. Check It out:
#WhatMovesUs – the digital-only campaign created by our MRM U.S. West team for Panasonic USA – highlights the brand’s commitment to building a better world. Through the creation of digital videos, ads, social media and a website, we’re helping Panasonic show how passion can lead to purposeful action and innovation. Check it out:
Two more of our MRMers have joined the 2020 New York Festivals Advertising Awards Grand Jury – MRM Singapore Creative Director, Dante Abelarde and MRM Romania Art Director, Ionut Raicu! They join 400-plus prominent global creative minds to review entries based on several criterias, including idea, execution and brand relevance. Learn more:
Ioana Zamfir, MRM Romania Creative Director, will join jurors from more than two dozen countries to judge the 2020 White Square Festival! The White Square Festival is one of the largest creative festivals for the communications industry in Eastern Europe. Winners will be announced on April 15-17:
