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5 Minutes with MRM Detroit CCO Jeff Cruz - The MRM Detroit EVP and chief creative officer on the intricacies of automotive advertising, accessibility and AI As the first-ever chief creative officer at MRM Detroit, Jeff likes to lead by example, and with kindness and empathy. This has not gone unnoticed: it has enhanced team dynamics and creativity while also cultivating “a culture of cross-discipline collaboration and trust”. Inspired by the other passionate leaders he works alongside, Jeff has done everything in his power to grow a diverse pool of talent within MRM. He does his best to practice gratitude in and out of the workplace, as he knows this will keep him grounded in the present and focused on the goals that matter most. Since his appointment in 2016, Jeff has prospered in the executive leadership role of EVP and chief creative officer and remains committed to maintaining his approachable nature. In conversation with LBB’s April Summers, he touches on his work for lead client, General Motors, explaining how crafting original IP serves to prime potential customers for their own luxury customer journey.
MRM Germany, the relationship marketing agency of McCann Worldgroup Germany, has hired Roger Timmer as Head of Commerce from Scholz & Friends Commerce. The experienced CX and UX strategy expert started his agency career at Ogilvy in 2016, where he was Head of Digital for clients such as Allianz, Aral, KFC, Philips, Sodastream, ALDI, Telefonica, Consors, Deutsche Bahn, BP, Nestlé, Beiersdorf and Bristish Airways. Roger Timmer was also Director Digital Strategy at Carat before joining deepblue networks (Scholz & Friends Commerce) in 2022, where he took up the position of Director Consulting & Digital Strategy/Head of E-Commerce DACH. "I am delighted that we have been able to recruit Roger, who has gained experience on both the agency and client side," said Ulrich Saeuberlich, CEO of MRM Germany. "His strategic expertise in CX and UX combined with his experience in CRM makes him the ideal candidate for the newly created position of Head of Commerce – Commerce is our guiding principle for 2024 – and completes our management portfolio, whic
Laura Potucek joins MRM for health practice as chief creative officer MRM, a McCann Worldgroup agency, named Laura Potucek as Chief Creative Officer for the MRM for Health practice. The award-winning creative brings more than 20 years of experience in healthcare advertising and has built an esteemed reputation for translating science and data into creative ideas. In this newly created role, Laura will be tasked with leading creative excellence and innovation across the practice’s global teams and client portfolio. Potucek was most recently at Grey Health and Wellness. Her work at Grey Health and Wellness was recognized by the Clio Awards and Clio Health awards, and the Cannes Lions International Festival of Creativity. And most recently her work was awarded Golds and a Grand LIA at the London International Awards. “I am inspired by the expertise at MRM for Health and within the global network, and I’m excited to partner with MRM’s global clients to explore relationships in health to bring compelling creative solutions to life through technology and data,” said Laura Potucek, Chief Creative Officer of MRM for Health.
MRM NY CCO Harsh Kapadia shares his perspective on the holiday's rise in the U.S. In the United States, there's a sense that Diwali is on the cusp and gaining critical mass. Harsh Kapadia is CCO for MRM East, and having lived in New York since 2019, he's observed a definite shift in terms of broader society. Having said that, he thinks that many brands are still sleeping on an enormous opportunity. "This year's Diwali comes at an interesting time where Indian culture is having a "moment" globally," he says. "India is dominating the Cricket World Cup, and in the U.S., Diwali is becoming more mainstream with New York City declaring it an official public school holiday as a testament to change. "While this is true, there's still progress to be made in the U.S. with brands celebrating Diwali with the Indian diaspora in an authentic way. U.S. advertisers are in the throes of traditional "holiday" advertising in November/December, but there remains a huge opportunity to dedicate a focus on Diwali. America's Indian diaspora is the one of the largest in the world, with a massive purchasing power. Indians will spend good money on Diwali (in both celebrations and gifts), and for those in the diaspora it's a time where everyone wants to be in India or at least feel they are. Adding to the case, 43% of Indian Americans engage better with advertising shown alongside culturally relevant content. Brands can gain high loyalties if they build connections during this time."
MRM, a McCann Worldgroup agency, has been named an agency partner for luxury shipping experts Marc-Henry Cruise Holdings LTD, owner and joint operator of Four Seasons Yachts. The agency is charged with building a modern, luxury-inspired digital experience – an experience embodied by the elegance and seamlessness of the Yacht itself. To do so, MRM will leverage its deep expertise in experience strategy, product design, data and technology to build interest in and engagement with Ultra-High-Net-Worth (UHNW) audiences ahead of the inaugural voyage, anticipated to set sail in 2025. “To honour the unmatched ultra-luxury travel experiences, we will be creating aboard Four Seasons Yachts, it was important that we found a partner capable of re-envisioning the meaning of both luxury travel and yachting to adequately express these terms through digital activations. We’re excited to embark on this new initiative where managing scarcity and demand in a world class manner is essential,” said Thatcher Brown, chief commercial officer and head of Joint Yacht operations, Marc-Henry Cruise Holdings LTD, Joint Owner/Operator of Four Seasons Yachts. MRM will build a first-of-its-kind 'planning and dreaming engine' that keeps UHNW travellers engaged and invested as they prepare for the first yacht’s maiden voyage. The agency will also centralise a robust content hub on the Four Seasons Yachts digital booking engine, all designed to offer a truly unique digital experience where members arou
Ed Kim has been promoted as Global Chief Commerce Officer by MRM, a McCann Worldgroup agency. This has been a special designation, created for him to elevate him from his previous post as EVP of Total Commerce Experiences. As Global Chief Commerce Officer, Kim will report to Bradley Rogers, MRM Global President and Chief Operating Officer. Bradley Rogers said: “Ed’s promotion is an essential step forward in delivering transformative creative solutions to our clients – especially as we’re seeing more demand to build connected relationships with customers across all channels and geographies. In his elevated role, Ed will accelerate commerce growth opportunities for brands across multiple B2B and B2C categories by integrating our commerce capabilities into every discipline across our global network.” Since joining MRM in 2021, Kim has been building MRM’s commerce expertise within McCann Worldgroup and IPG networks, leading to more than 30 percent growth of the practice and a series of new client relationships. He led all of the agency’s existing and new commerce initiatives globally with a focus on sustainable growth at scale, evolving its solutions to include a more holistic end-to-end offering. Kate MacNevin, MRM Global Chief Executive Officer and McCann Worldgroup Global Chief Operating Officer, said: “We are pleased to elevate Ed after the tremendous strides he’s made to enhance MRM’s commerce expertise over the past couple of years. This position signals an important
Inside MRM Group Creative Director Ly Nguyen's Home Office Renovating a space for daily reflection and inspiration I'm a VP, group creative director at MRM West and I work fully remote. I recently had the opportunity to renovate my home, so when it came to my office, it was a no-brainer that my space had to be thoughtful, comfortable and zen. My furniture is minimal, but textures, tones and shapes are key because I love simplicity with dimension. Organic modern—an environment that makes me feel peaceful yet focused. My house is also located in a semi-rural community, so I chose a palette that was neutral but also inspired by the nature around it. The objects I surround myself with are intentional. They're sentimental artifacts of family and friends, past experiences, and reminders that keep me humble. On my wall you'll find vintage Vietnamese lacquer and pearl paintings that depict the four seasons—similar to a set my grandma has in her home. Next to those is my daughter's first painting from her art class that she calls "The Universe." Read the rest on Muse by Clio.
USPS and MRM NY Deliver to Every Seasonal Destination In New Joyful Holiday Campaign In continuing with the new positioning of ‘Delivering for America,’ this year’s spot takes us to towns such as Santa Claus, Indiana, Rudolph, Wisconsin, Snowflake, Arizona and North Pole, New York. What do these places have in common? They’re all real cities in America. And who better to know this than the United States Postal Service - the only delivery carrier that serves every single address across the country. In this season’s much-anticipated holiday campaign, we see real USPS carriers delivering packages to places with festive holiday names, set to Lindsey Buckingham’s hit song 'Holiday Road.' The USPS is diligently doing their work amidst the swirl of all the holiday hustle and bustle to deliver more than a billion packages to these towns - composed, ready and always reliable.
In the final episode in Campaign US's "Into the Metaverse" unpacks the very real issues surrounding how Web3 experiences and opportunities will impact mental health. MRM Global CSO Diana Caverly joins Rachel Kowert, PhD research director at Take This to discuss.
IPG strengthens Salesforce know-how with RafterOne acquisition Dive Brief: RafterOne will be paired with IPG’s customer experience and commerce shop MRM to deepen Salesforce capabilities across the network. The agency brings a global team of more than 500 employees and founders who sit on several Salesforce advisory boards. RafterOne works with business-to-business and business-to-consumer brands, with Skechers, Kind Snacks and The Company Store among its past clientele. More agencies are trying to strengthen their cloud-based offerings as marketers demand e-commerce transformation.
