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As part of Bistrot by Mastercard – the first cashless restaurant in Rome’s Leonardo da Vinci Airport – our MRM//McCann Italy team helped to create the Priceless Touch Table, an interactive table that combines the two souls of the MasterCard brand: tech and experience. The Priceless Touch Table enables travelers to explore everything from traditional Roman cuisine to the Priceless Cities Program, all while cashing out using contactless technology integrated into the table. The team also helped to create video content, card surprises and a new publication for guests to learn more about the secrets of Roman cuisine and the philosophy of Michelangelo Citino, the Bistro’s Executive Chef. Take a look:
Peggy Hsieh, MRM//McCann Taiwan General Manager, has been named by Ad Stars as a judge for the Direct, Media, Promotion and PR categories. The festival takes place from August 22-24 in Busan, South Korea. Read more:
Celebrate the rainbow! As #PrideMonth continues, our MRM//McCann U.S. East teams recently spent time learning more about LGBTQ+ history with Pride trivia, and spent an afternoon creating handmade rainbow tie-dyed t-shirts. Take a look: http://glassdoor.com/slink.htm?key=vME5W
The 2019 Cannes International Festival of Creativity was one for the record books. While our McCann Worldgroup network was named Network of the Year for the very first time, our holding company, Interpublic (IPG), outperformed the industry. Catch up on last week’s action:
Big news coming from our Optaros by MRM//McCann team: Boston Proper, the women’s clothing retailer, has chosen our e-Commerce arm to lead a significant digital transformation for the brand. The transformation will take the retailer from a catalog-only business to a stronger and more enhanced digital presence in the market place, and will include the utilization of Salesforce to implement our biggest multi-cloud implementation to date. Read more:
Marcy Q. Samet, MRM//McCann Global Chief Marketing Officer, and Rob Rothschild, MRM//McCann Global Strategy Lead Healthcare, gave eyeforpharma’s Trends in Marketing magazine insight into how they approach marketing in the healthcare industry. In “Mapping out the customer journey” Marcy discusses her take on the ideal customer experience, while Rob shares why he believes the most useful starting point is to go to the source in “Which came first, the content or the customer?” Read more: http://glassdoor.com/slink.htm?key=vMFRW
During Interpublic Group (IPG)’s panel at The Female Quotient Lounge, “Women Leading Inclusion for All,” at Cannes Lions International Festival of Creativity, MRM//McCann Global CEO Kate MacNevin discussed the responsibility of women in leadership roles championing and driving cultural change. You can check out more photos on our Facebook: http://glassdoor.com/slink.htm?key=vMFiA
And the Bronze in Direct Lions at Cannes Lions International Festival of Creativity goes to ... MRM//McCann London! The winning work, “Cards of Acknowledgment” for The Miscarriage Association are designed to help people express sympathy to loved ones who have suffered pregnancy loss. Congrats to the team!
We’re taking home a Lion! Our MRM//McCann U.S. East team has won Bronze in the PR Lions category at Cannes Lions International Festival of Creativity! The team’s “Delivering Hope” work for the US Postal Service helped deliver holiday cheer to those who lost their homes in the California wildfires. Congratulations, team!
Nicky Bullard, Chairwoman and Chief Creative Officer at MRM//McCann London, discusses her role as President of the Direct Lions jury at Cannes Lions International Festival of Creativity – including why the Direct Lions winners are all work that has actually worked. Read more via Little Black Book Online:
