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In the midst of a global pandemic, humor in creativity has taken a back seat in the industry ? but for how long? MRM UK Chairwoman and Chief Creative Officer, Nicky Bullard, weighed-in on finding the funny via Campaign Magazine:
We are excited to share that McCann has been named SAS Software’s brand agency partner! MRM will be working alongside McCann, to develop a global campaign, highlighting SAS’s ability to help organizations in their digital transformations through innovative analytics software and services. Read more:
During this year’s D&AD New Blood Digital Festival, MRM UK Copywriter Sophie McGovern discussed how harnessing the power of your voice can help creativity flourish, during the “How To Make Your Voice Heard” virtual panel.
Working alongside McCann and Momentum Spain, MRM Spain team recently helped Nestlé launch a global campaign for “Starbucks Premium Instant Coffee.” The integrated campaign, premiering in more than fifteen countries, gave our Spain team the opportunity to demonstrate their digital and design expertise in each touchpoint. Learn more and check out the work via MarketingDirecto.com:
In support of Interpublic Group (IPG) and McCann’s participation in the Time to Vote initiative – MRM will be closing our offices for the U.S. Presidential Election on Tuesday, Nov. 3, to give ALL U.S. employees the full day off to vote! Learn more:
Our MRM UK team’s “Cards of Acknowledgment” campaign, on behalf of the Miscarriage Association, is continuing to bring home wins – this time, from the 2020 Creative Circle Awards! The work won a Silver – in both the Direct Craft, Best Use of Design for Positive Change and Best Direct Campaign categories – as well as a Bronze in Best Charity/Public Service Direct Campaign. Congrats, team! Learn more:
On June 23, MRM will be partnering with MarketingDirecto.com to host MRM Radar Commerce Transformation – a dynamic digital experience that will design a map of unique opportunities tailored to brands in the world of eCommerce. MRM Spain CEO Marina Specht, and a panel of renowned industry experts, will analyze the challenges and opportunities of transformation in eCommerce. Learn more:
JUST IN: For the third year in a row, our McCann network has been named 2020 Most Effective Agency Network of the Year by the 10th annual Effie Effectiveness Index! Congratulations to all of our teams around the world who contributed to this recognition!
Check out the latest IKEA China work from our MRM China team, “Let’s Play For Change” – aimed to help alleviate boredom for stay-at-home children. Due to COVID-19, IKEA China planned and adopted an innovative way to take its annual message of play directly to homes throughout the country - via LBBonline - Little Black Book:
In collaboration with LIVA, our MRM India team conducted a study to understand how the pandemic will shape the fashion world. "A Brave New World." aimed to understand the changing mindset of shoppers during COVID-19. Contrary to popular belief, the findings show that total of 61 percent reported less time shopping online in the wake of the current crisis. Learn more:
