Tara Marsh, Wunderman’s Global Head of Content, and Juan Cortes, POSSIBLE’s Global Learning and Development Director discuss the history and importance of LGBTQ Pride Month!
Andy Warhol, Norman Rockwell, René Magritte, Edward Hopper and Georgia O'Keeffe are creative legends – but did you know they all started in advertising?
MvVO ART is hosting the first #AdArtShow at Sotheby's to celebrate artists currently working in the industry. Congratulations to our FIVE talented colleagues who were selected to showcase their work!
To think Future Ready, you have to start with people. We’re excited to welcome industry veteran Daniel Bonner as Global CCO to lead our creative efforts around the world. Daniel is a celebrated creative director with more than 20 years’ experience in digital marketing, advertising, consulting, creativity and technology and joins Wunderman from SapientRazorfish where he worked with brands such as Audi, McDonald’s, Mercedes-Benz, Nike and Unilever.
Research shows that 64% of marketing and media pros have thought about leaving the industry due to poor workplace wellbeing — stressing the importance of initiatives to improve employee health.
Our recent survey of 250 executives from global brands found a gap between companies’ abilities to identify the challenges of digital transformation and their capacity to adopt and benefit from technology and creative investments. Global CMO Jamie Gutfreund spoke with industry journalists to discuss the findings and how the majority of business decision makers are still struggling to bring together their data, creative, and technology.
“When a company is focusing on digital transformation or becoming future-proof, the first reaction is to invest in a technology solution. But that alone is not going to work,” Gutfreund said. “Companies are still set up in silos, and it’s having a really negative impact on their ability to use all this great technology. ... It’s like having a Ferrari in your garage and having someone without the skills to drive the car.”
It's time marketers stop REACTING to change, and start INCITING it. Our new research study, in partnership with PSB, reveals what companies must do to #ThinkFutureReady.