Pros and Cons - Junior Copywriter HelloFresh Employee Review

3.0
Nov 6, 2025
Recommend
CEO approval
Business Outlook

Pros

Mostly great coworkers, fun product, good employee discount

Cons

Brand team is not valued, was asked to do a significant number of responsibilities beyond my role and was also informed that it would not be factored into any promotion/pay rise discussions (but my managers were "so grateful"), global/senior team members would ignore copywriting on OOH/major campaigns and write their own (despite having no copy experience, so what they wrote didn't even make sense), taking away opportunities to work from home, brand team is the only team expected to stay late and do over time because we're the "fun" team (see what I mean about not being taken seriously?) even though everyone was miserable, was promised growth opportunities when I interviewed but I never saw any reward despite taking on so much above my pay grade, leadership is out of touch

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HelloFresh Response
7mo
Hi there, thank you for sharing your feedback. At HelloFresh, we are committed to providing fair compensation, benefits, and working conditions, as we know these are key to the employee experience. We consistently review our practices to ensure they remain competitive and equitable. If you have specific concerns or suggestions about how we can improve, please feel free to reach out to us at hf-feedback@hellofresh.com so we can address them directly. We appreciate your input! Thank you & best regards, DS & Your HelloFresh HR Team

Explore other reviews about HelloFresh

5.0
Apr 12, 2026
Recommend
CEO approval
Business Outlook

Pros

Good job great benefits can be

Cons

Fast paced environment can be

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HelloFresh Response
1mo
Hi there, we’re thrilled to know that the benefits are a part of what makes your experience here so fulfilling. Your hard work and enthusiasm are critical to our continued progress, and we are so thankful to have you with us. Here’s to achieving even more together in the future! Thank you & best regards, DS & Your HelloFresh HR Team
1.0
Jun 13, 2026
Recommend
CEO approval
Business Outlook

Pros

Flexible hybrid environment. In-office requirement is 50% of the month, but there is significant autonomy in how those days are scheduled (eg. you can decide to condense your in-office days the first 2 weeks of the month, and work remotely for the next 2 weeks).

Cons

1- Compensation (particularly base salary) is significantly below market. Reliance on RSU as a major component of the compensation package is problematic, given the company’s stock has severely plummeted over the last 5 years (and continues to do so). 2- Professional development is virtually non-existent. Internal promotions are rare (even for top performers) and highly political. 3- Constant reorganizations and frequent layoffs. It is difficult to feel secure in your position when entire teams are being phased out every few months. 4- Toxic and fear-driven culture. There is a prevalent culture of backchannel feedback and a palpable, constant sense of fear regarding job security and retaliation. 5- Unsustainable business model, still. Service is overly reliant on discounting and promotions, which has negatively impacted brand perception and long-term customer value. Path to sustainable growth is unclear. Leadership also doesn't seem to know what to do, as they frequently pivot strategy, with new directions introduced every few months (if not every few weeks). This lack of consistency creates a sense of instability and leaves teams feeling as though the company lacks a cohesive, long-term vision. 6- Leadership tone. Leaders often lack respect for both employees and the customer base (it is common for them to make derogatory and insulting comments in business meetings about customers who cancel their service).

3
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HelloFresh Response
2d
Hello, thank you for bringing this to light. At HelloFresh, we prioritize creating a safe and supportive environment for all employees. Any behavior involving harassment or discrimination is thoroughly investigated under our zero-tolerance policy. Please consider contacting us directly at hf-feedback@hellofresh.com so we can address your concerns via the appropriate channels and process. Thank you & best regards, DS & Your HelloFresh HR Team
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