Exactly what you would expect from a National VAR - Account Executive Softchoice Employee Review

3.0
Mar 16, 2017
Recommend
CEO approval
Business Outlook

Pros

- Easily the best Canadian Microsoft LAR (large account reseller) primary due to exceptional Solution Architects and Licensing Specialists. - Massive national pool of excellent subject matter experts to draw from. - Effective and matured managed services offering that elevates all solutions. - Strong company culture, effective annual Launch event that brings all employees together is very much worth the investment. - Primary sales training event was excellent, investment in Jill Harrington well worth it! - Very effective at proper recognition and incenting of leading reps creating a genuine drive to overperform

Cons

- Accounts alignment frustrations, completely unnecessary infighting with an internal division that's supposed to only handle the smaller accounts. Black and white alignment of quotas based on last year's sales is a poor measure of future expectations, create hot potato accounts. - Experienced a poor decision to move Inside reps vital to success from a west coast base to Toronto head office, 3 times zones away, this created high turnover of great people and lack of new rep accountability. - The insistence to be everything to everybody dilutes customer value, focus on doing fewer things exceptionally well (like Microsoft) rather than too many things OK.

Explore other reviews about Softchoice

5.0
May 28, 2026
Recommend
CEO approval
Business Outlook

Pros

Great company culture and great place to work.

Cons

None that I can think of.

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Softchoice Response
2w
Thanks for your review and for recognizing our excellent culture! We're thrilled you've had a positive experience on our team.
3.0
Jun 9, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Challenging and interesting work. The potential is there.

Cons

Management does not listen and executives are fed bad information to action on. Director and VP level folks control the narrative and make bad decision after bad decision

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