Vision without execution is just hallucination - Anonymous employee Softchoice Employee Review

1.0
Dec 13, 2013
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

- Casual downtown office - Opportunity to network with large vendors - Bring dogs to work - Great place to kick-start your career after college/university

Cons

The strategic direction of the organization is set every year during their annual kick-off. During my last year, the focus on services made complete sense...in theory. Unfortunately, the company lacked the vision, tools, resources and management talent required to carry-out the strategy. It wasn't until half way through the year until we all received a PowerPoint slide with a few fluffy value propositions that were intended to be an aid for all things services. Needless to say, the strategy wasn't executed. As the end of the year neared with the strategy hanging in the air without anything to support it, the company did what they needed to do: conduct layoffs and reorganize individual contributors. Management, of course, was left unscathed. The culture is very challenging. At the onset, it appears like a vibrant, social, work hard/play hard environment, but behind the thin layer of "drinks after work" lies a corporate culture seeded with arrogance. In the end, there were far too many "this doesn't feel right in my stomach" moments that finally prompted me to leave.

Explore other reviews about Softchoice

5.0
May 28, 2026
Recommend
CEO approval
Business Outlook

Pros

Great company culture and great place to work.

Cons

None that I can think of.

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Softchoice Response
1mo
Thanks for your review and for recognizing our excellent culture! We're thrilled you've had a positive experience on our team.
1.0
Jun 26, 2026
Recommend
CEO approval
Business Outlook

Pros

Remote work Recently acquired by WWT

Cons

What they tell you the role is definitely is NOT what it is. How they deceive you into taking this role is unethical. They promise you inbound and warm leads and claim to be the preferred AWS Partner but AWS doesn't want to deal with us at all because we don't have the technical staff qualified to support their customers. When we acquire AWS customers they wind up having a bad experience and Softchoice has a really bad reputation internally at AWS. They target ex AWS employees because they are already certified & they already have contacts. Meanwhile all the managers are not even certified, which means they don't know the content and can't talk with AWS Leaders effectively. There's favoritism so some people are forced to call nonstop and send emails but the people with sales don't do that. To cover it up, they just started having those people make calls but several months of records tell a different story. Management is extremely inexperienced and underpaid so they have side businessss and podcasts.

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