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This year’s Channel 4 Sales Diversity in Advertising Award advert is now live🎉 Currys plc's ‘Sigh of Relief’ – produced by creative agency AMV BBDO – highlights how Currys rose to Channel 4’s challenge to make sure their advert was, ‘Inclusive by Design’, with the usual humour we’ve come to expect from the brand. “It has been great to work with Currys and AMV BBDO this year and to see the ‘Inclusive by Design’ pitch come to life! Building on the impact of our accessibility activity around the Paris 2024 Paralympic Games, we’re excited to demonstrate with this year’s winners and next year’s repeat brief Channel 4’s core belief that designing differences enhances the experience for everyone.” - Emma Flaxman, Senior Commercial Comms Lead at Channel 4. A link to view the advert can be found in the comments below.
📢 Investing in IP ownership Today, Channel 4 set out a new twin-track approach to invest in Intellectual Property (IP) ownership: 1. A phased move into in-house production 2. The launch of a new Channel 4 Creative Investment Fund At the same time, we’ve increased our commitment to independent production, raising our indie quota from 25% to 35%, underpinned by a clear set of safeguards. In an increasingly competitive world, diversifying our revenue streams through IP ownership means we can enhance our role as a proud, sustainable champion of UK independent production. Our approach will enable longer-term content investment with indies of all shapes and sizes and in every part of the UK. The move into IP ownership will also be accompanied by a package of robust measures to ensure that independent producers continue to have completely fair access to Channel 4 commissions. Alongside this, we are also introducing new Commissioning Guidelines, setting high-level principles that will underpin any new production activity, to ensure operational separation from commissioning and a level playing field for producers. 🔗 Read more about it in the link in the comments.
📢 Annual Report 2024: Digital, creative and commercial growth Channel 4 has today published its 2024 Annual Report – demonstrating how our unique public service model continues to innovate, disrupt, and deliver. Through Fast Forward, we’re driving digital growth, powering award-winning creativity, and strengthening our financial resilience. “In 2024, Channel 4 showed how powerfully our public service model can evolve and thrive in a changing world. Fast Forward is delivering – creatively, digitally, and commercially. I’m incredibly proud of what we are achieving. “Channel 4’s purpose has never been more vital, and I leave confident that the organisation will continue to disrupt, challenge and drive the national conversation for years to come. It is a noisy, vital and extraordinary part of the public service media ecosystem and it has been the privilege of a lifetime to lead it.” – Alex Mahon, CEO, Channel 4 🔗 Read the full report at the link in the comments.
Channel 4 is coming to Spotify! In an industry-first move for a UK broadcaster, this week, Channel 4.0 video content will become available to all Spotify users across mobile and desktop. Audiences can watch top 4.0 shows such as Minor Issues, Hear Me Out, and Secret Sauce, as Channel 4 continues its innovation record pioneering digital distribution firsts to reach new, young audiences. “Gen Z are watching video across lots of digital platforms as well as on Channel 4 heartland ones and Spotify is very much one of the new, so that’s where we’re going. This new first of its kind approach puts Channel 4 content in another place where people already are”, Alex Mahon, Channel 4 CEO said. Channel 4.0’s fresh and innovative programming, serving 13–24-year-olds, has already seen exceptional growth since its launch in 2022, with viewing across all platforms up 99% last year. To find out more about the announcement, please view the link to the full press release in the comments below.
Travel Coast to Coast with Babatunde Aléshé and Finlay Christie 🏖️ We’ve teamed up with Tourism Ireland & OMD UK for the third time to show you all the sights to see and activities to do on the island of Ireland, as Babatunde and Finlay try everything from controlling sheepdogs to mastering traditional Irish brush dancing and abseiling. Want even more Irish beauty? Visit The Guardian's website to find interactive maps with more information about the routes from Babatunde and Finlay’s adventure. Check out the full episode on our YouTube channel: https://lnkd.in/ewRh7KQH
FEVO Sports Industry Awards Media and Broadcast award! 🥇 Fantastic and very proud to win the inaugural award for our work on the Paris 2024 Paralympic Games. Our Paris campaign was also highly commended in Campaign of the Year category. Incredible to see ParalympicsGB honoured in 4 categories last night: it truly is a movement on the move. And to top it all off, Dame Sarah Storey was honoured for her Outstanding Contribution to Sport. C4s award is a huge team effort, with thanks to world class production from Whisper and our partnership with ParalympicsGB and International Paralympic Committee Joe Blake-Turner Bruce Salisbury Pete Andrews Antonia Howard-Taylor Penny Mills Martin Baker Anna Kerr Fiona Wright Lauren Holden Michael Louisa Compton
✨Our development and training programme 4Skills announces the launch of The Junior Commissioning Editor Programme and Business Boost in the Nations and Regions! ✨ “The Junior Commissioning Editor Programme is a strategic and meaningful investment in regional creative leadership. It not only helps us nurture and broaden the range of voices shaping our content but, coupled with our Business Boost programme, it will help build long-term resilience in the UK’s production ecosystem outside of London.” - Sinéad Rocks, Channel 4’s Managing Director, Nations and Regions Find out more about these exciting new opportunities and how to apply by clicking on the link in the comments.
"All of us in this room have a choice.... Let's build an environment and content that everyone can trust" Yesterday we hosted an event bringing together advertisers and industry professionals to discuss our research, Gen Z: Trends, Truth and Trust. It was great to be joined by guests including Jamie Laing and Nella Rose to hear how brands can succeed by being authentic and true to themselves. The event heard the challenges brands face in connecting with a generation that consume and engage with content in increasingly fragmented ways. Attendees learnt 6 lessons for brands 👇 1. Issues closer to home worry young people the most: Gen Z are experiencing crisis fatigue 2. Times are changing: traditional markers of adulthood are being delayed 3. Create your own joy: Gen Z are finding happiness in smaller, authentic moments 4. The need for male role models: a growing gender divide means some men feel they lack positive messages around masculinity and male identity 5. The power of trust: Gen Z do not automatically trust brands or media more than other groups, and need support to distinguish between biased and impartial content 6. Blurring the lines: 16-27 year-olds are digital natives and spend far more of their day on social media compared to other adults
It's true love! The viewing figures for The Honesty Box’s launch are in… Tune in Monday – Wednesday on E4 to find out about the show that has got people talking.
What a buzzy night 🔥 Channel 4 picked up four awards at last night’s BAFTA TV Awards and is really proud to celebrate the incredible shows and talent behind them! - Entertainment Performance – Joe Lycett for Late Night Lycett - Factual Series – To Catch a Copper - Reality – The Jury: Murder Trial - Current Affairs – State of Rage A huge congratulations to all the winners and nominees 👏
