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❔Do you understand your children’s digital lives? Check out The Great British Phone Switch where parents/guardians and their children swap digital lives for 48 hours... Presented by Anna Williamson and under the expert guidance of both Anna (professional life coach, author, and podcaster), and Dr Martha Deiros Collado (Clinical Psychologist), they will step into each other’s virtual worlds. 📱This new branded entertainment series, in partnership with Tesco Mobile, is now available for you to watch on Channel 4 and YouTube! https://lnkd.in/gMCkghEE Electric Robin EssenceMediacom
📣This is a public broadcast apology from Channel 4. 👀Turns out being altogether different means keeping on doing what you’re doing - even when the world’s moving in a different direction. 🤷🏻♀️Sorry (not sorry).
Channel 4, Sky and ITV, in collaboration with Comcast Advertising, today announce their intent to launch a groundbreaking premium video advertising marketplace🚨 But what does this mean…🧐 For the first time small to medium sized businesses will be able to run a single campaign across Sky, Channel 4 and ITV 🆕 “This marketplace underlines what sets TV apart from all other media: its ability to collaborate at scale. By uniting the power of Channel 4, ITV and Sky through a single marketplace, we’re creating a new home for premium video while accelerating our Fast Forward strategy to become the first public service streamer.” - Rak Patel, Chief Commercial Officer, Channel 4 🙌
Our B Corp competition winners have been crowned! Over recent months, as part of Channel 4 Sales’ competition with B Lab UK, we’ve narrowed down from over 200 applicants the B Corps in the running to win £600,000 worth of advertising airtime. The competition puts the spotlight on sustainable businesses and showcases the transformative power of TV advertising, giving those who have never featured before a chance to. Following a two-day judging event with a panel of industry experts, the five winners are: ✨Ancient + Brave, a mission-driven wellness brand that blends impactful botanicals, intelligent nootropics, and functional ingredients. ✨Divine Chocolate, launched by a group of cocoa farmers in Ghana who voted to set up their own chocolate company. Divine is the first farmer-owned Fairtrade chocolate brand. ✨Seep, creating sustainable everyday essential products to help create a cleaner home and planet. ✨Ticket Tailor, a ticketing platform that allows you to sell tickets online simply and affordably. ✨Tiny Rebel Brewery, an award-winning brewery from Newport, South Wales founded in 2012. Congratulations to all involved! To find out more, visit the press release in the comments below.
The UEFA European Under-21 Championship 2025 kicks off this Wednesday, with the British Army today announced as the sponsor of Channel 4’s coverage. Running until the final on 28 June, the British Army will sponsor at least eight live games across linear and streaming on Channel 4 and 12 Group Stage games on 4Seven, in a deal created by the OmniGOV team at MG OMD. Over on Channel 4 Sport’s YouTube channel, the British Army will also sponsor at least five clips from the games, capturing players’ best moments. The Young Lions campaign will see Lee Carsley’s team strive to secure the U21 title for the fourth time in their history, following on from their successful win at the last tournament in 2023 💪⚽. To find out more, you can find the link to the press release in the comments below.
Something exciting just launched at Channel 4 🎉 The Plug is a bold new networking group for ethnically diverse talent across creative, digital media, and TV. Not just those at Channel 4!! Built by our brilliant Commercial team, it’s all about mentoring, access, and real conversations — not corporate fluff. From AI to hustle culture, the first video series drops Friday with some serious trailblazers 🎥💥 Backed by Channel 4 and co-founded by Sigourney Quartey and Andrew Ukiwa, this is equity in action. 👀 Watch this space. Or just follow @ThePlugCollective on Insta for more. Equity By Design
❔Do you understand your children’s digital lives? Check out The Great British Phone Switch where parents/guardians and their children swap digital lives for 48 hours... Presented by Anna Williamson and under the expert guidance of both Anna (professional life coach, author, and podcaster), and Dr Martha Deiros Collado (Clinical Psychologist), they will step into each other’s virtual worlds. 📱This new branded entertainment series, in partnership with Tesco Mobile, is now available for you to watch on Channel 4 and YouTube!
Last week, the winning ad of the Diversity In Advertising award, by Currys plc and AMV BBDO, launched on your screens! 📺 We loved hearing from our panel and their involvement in creating an ad that is inclusive by design. As our CCO, Rak Patel, said; "at Channel 4 we love using the power and trust of TV to do the right thing" 🙌 We hope this initiative will continue to inspire and galvanise other brands and agencies to be inclusive in their creative advertising and allow for more diverse voices to be shared in the advertising space 📣 Channel 4 Aisling Lancaster Lauren Peters Jeremy Tribe Breandan Ward hashtag#InclusiveByDesign hashtag#DiversityInAdvertising hashtag#Channel4 hashtag#Currys hashtag#AMVBBDO hashtag#InclusivityMatters hashtag#RepresentationMatters hashtag#AdsWithImpact
Channel 4 – schooling others (literally!) 💅 🎓 Northwestern University - Kellogg School of Management are featuring us as a case study for successfully dealing with change, challenge and the digital revolution. Being Altogether Different means breaking away from the norm and being unafraid to push boundaries, from rethinking our organisational culture to creating social change on and off screen. Hear directly from our CEO Alex Mahon on how we've navigated this journey:
Stop the press! Channel 4 has scooped an incredible 25 nominations at the 2025 Broadcast Digital Awards 🎉 🏆💫 Our highlights include 9 nominations for our digital youth brand Channel 4.0, and many more including: - Best Entertainment Programme for "Married at First Sight UK" and "The Underdog: Josh Must Win" - Best Current Affairs Programme for "Born In the Limelight – Nepo Babies: UNTOLD" and "Magaluf Undercover – Predators & Parties: UNTOLD" - Best Factual Channel nomination for More4 - Best Sports or Live Event Coverage for the Paris 2024 Paralympic Games Congratulations and good luck to all of this year’s nominees 👏 hashtag#BroadcastDigitalAwards hashtag#Channel4
