Check out your Company Bowl for anonymous work chats.
Celebrating our winning staff!
Modeling & Data Science Where Science Meets Soul Delivering on outcomes takes more than data. It takes experience in all aspects of strategy, planning, and execution to deliver on a promise of performance. Our modeling and data science capabilities are built on proven, patented technology and powered by machine learning and AI informed by our experience. Trade Area Modeling Predictive Performance Forecasting Consumer Cluster Analyses Lifetime Value Analysis & Predictive Scoring Marketing Mix Modeling Features & Benefits Data is processed through our patented system to cleanse and automate the data Actionable insights and recommendations are driven from a basis of knowledge in marketing We ensure ongoing collaboration with your team to ensure project is on spec and provides maximum accountability Visualization of model results is provided in a simple, digestible format for any user to understand and take action How We’re Different Our unique combination of expertise, experience and success in Media Operations, Creative and Analytics; other data science-focused firms don’t have.
Dynamic Scorecards When We Score, You Win How do we ensure outcomes? By delivering our clients customized, digital scorecards based on their specific needs, and the goals and objectives identified overall. They provide immediate, visible and actionable insights on key performance indicators. Delivering real-time performance, a “single Source of Truth” and faster time-to-decision, Dynamic Scorecards measure real business success. Real-time Performance Understandable and Actionable Delivers “Single Source of Truth” Features & Benefits Completely customizable based on client’s KPIs, services mix with MSI, and desired business outcomes Included as part of our core MSI product offerings across all clients Summarized scorecard information allows for “drilling down” into detailed metrics to help contextualize results Embeddable within existing analytics applications How We’re Different We take a different approach to provide clients with dashboard and real-time intelligence on their business. We work closely with our clients to align on success and establish clear benchmarks for success
Marketsmith offers a powerful suite of unique product offerings that can be utilized by clients as an integral part of their campaign planning. Merchandise Intelligence. Powered by MarketsmithIQ Struggling to get a handle on product-level performance? Now you can get a comprehensive view on your entire product line to support critical business decision making. See critical information on performance, including a true view on profitability that factors in margins, returns, order cancellations, and other crucial performance metrics to help make informed product decisions. All of this is consolidated into an immediate visible and actionable scorecard to provide broad organizational visibility and allow for quick decision making.. Features & Benefits • Quick See Product Margins, Returns, and Cancellations • Trending and Performance at the Category and SKU Level • Helps to Drive Merchandising Strategies • See Greatest Areas of Challenge, Allowing for Quick Action • Insights are Prescriptive and Provide Recommendations for Portfolio Optimization.
Marketsmith, Inc. Adds AT&T veteran Suzanne Ciamillo to Its Client Performance Team Marketsmith Inc., one of the nation's leading woman-owned, data science-driven marketing agencies, announced the addition of Suzanne Ciamillo, recently Associate Director, Digital Performance-Entertainment & Mobility Services for AT&T to the company’s client performance department. “Marrying the right subject matter expert to the right clients is one of the keys to our success,” says CEO and Founder, Monica C. Smith, “it’s the human element—the human touch that truly makes a difference. We bring people in not just for their experience, but also for their proven ability to provide the level of client care we demand of our client performance specialists. MSI has built its reputation and business on its patented analytics software and human ingenuity, giving the agency and its clients the data and analytics to inform every decision from strategy to media to creative. As a performance focused omnichannel marketing agency, Marketsmith, Inc. delivers real business impact.
Marketsmith, Inc. 2019 Award for Entrepreneurship – The College of Mount Saint Vincent At the College of Mount Saint Vincent, students had six months to develop an innovative and exciting business plan to have a chance to win the Marketsmith, Inc. Award for Entrepreneurship. The panel was comprised of business leaders from various industries: After much deliberation, the 2019 Marketsmith, Inc. Award for Entrepreneurship was awarded to Juliette Borghesan! Borghesan is a junior nursing student and presented her business plan for Nurse Now. Nurse Now is a mobile app which connects patients with Registered Nurses (RNs) to assist with their medical needs by facilitating on-demand quality long-term or short-term care. RNs and patients can connect, schedule appointments, communicate through chat, and securely make payments through third-party integrations. We’re so proud of all those who participated and want to thank you for sharing your business plans with the Mount community and Marketsmith, Inc. Congratulations!
Marketsmith, Inc. Introduces Retail Intelligence One of the nation’s leading woman-owned, data science-driven marketing agencies, announces the introduction of its most recent marketing technology product, Retail Intelligence. The company’s third new product, after Dynamic Scorecards and Data Science and Modeling, Retail Intelligence is designed for manufacturers and specialty retailers to optimize their in-store performance by providing insight into trending and performance in each store, and across stores, on a daily basis. “Our retail clients now have the ability to understand true performance, maximize their profit and mitigate their risk through data,” explains Marketsmith CEO and Founder Monica C. Smith. “Our Retail Intelligence platform layers decades of experience in driving retail success to supercharge outcomes for clients of our MarketsmithIQ™ suite.” An AI-powered platform that delivers the data and analyses that manufacturers and specialty retailers need to get a complete, detailed view of their business performance across all key functions.
Marketsmith Inc., one of the nation’s leading data science-driven marketing agencies, has named Norman Lane executive vice president, media investment, effective immediately. Norman Lane Leveraging its proven MarketsmithIQTM platform, the company is known for the quality of its data and employing the best media negotiators in the business to ensure constant efficiencies and superior outcomes. Data-backed intelligence, paired with human, experience-based insights and relationships, are the agency’s competitive advantage. Lane recently served as SVP, managing director of ID Media/Orion Worldwide. Prior to that, he was SVP, managing director for ID Media, having also served in the role of SVP, director of media investment and technology. “We offer brands technology and talent built for the future. We focus on the use of data science and ingenuity. Norm has great talent, and I know he will take our media buying approach to a whole new level that far exceeds where the company has been to date,” said agency president Rob Bochicchio.
“Marketsmith, Inc., is experiencing growth because we are early adopters to the importance of holding media accountable for results as well as 100 percent media transparency. Our model and platform allow our teams to work with our clients in real time on optimizations, the digital journey and outcomes. Rob has demonstrated an amazing grasp of the importance of that, and he is passionate about the use of data science in the delivery of those outcomes. He is also extraordinary in terms of client care. He is the right person to lead us through this accelerated growth”, said Founder and CEO Monica C. Smith. MSI has built its reputation and business on its patented analytics software and human ingenuity, giving the agency and its clients the data and analytics to inform every decision from strategy to media to creative. As a performance focused omnichannel marketing agency, Marketsmith, Inc. delivers real business impact and is among the nation’s fastest growing integrated marketing agencies.
NJ Tax Amnesty Update “The final results of the incredible partnership we just experienced with the New Jersey Treasury Department for the work we did on the state’s Tax Amnesty effort are not yet tallied, but by all accounts the effort was a success from many different angles as evidenced in this article by the New Jersey Business & Industry Association. Stay tuned here for more news as it comes in…” – Monica C. Smith, Founder and CEO http://glassdoor.com/slink.htm?key=vMaJN
