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Looking to do insanely interesting work? RAPP is redefining brand engagement for the opt-in, digital-smart world. By drawing on our success deploying smart data to create impactful digital campaigns, our talent helps us build authentic brand experiences aimed at precisely targeted addressable audiences. Visit our newly rebranded http://glassdoor.com/slink.htm?key=vIW1P and find out how you can use your creative gifts to do innovative work and be a powerful force for change. #RAPPlife #CoreDialog #LaunchDay
Another fantastic session @Cannes_Lions! “Loyalty is Dead. Creating Content for Today’s Platform Surfers” is a panel hosted by Somethin Else, featuring key speakers from Radio One, The Economist and The Pool. Their message to us as marketers? Be of use, be engaging and – most importantly – be on the consumers’ terms. Long live CMR! #RAPPCannes #CannesLions #LionsInnovation
We’re synced up, transmitting and part of the movement! RAPP is live with the Pulse of Cannes Experiment. #RAPPCannes #CannesLions #LionsInnovation
Captivating session with Jonathan Mildenhall, Airbnb CMO, at the Wake up with the Economist event. Brands need to be exciting and culturally relevant, continue to converge and collaborate, and have strategic rigor to curate social content. #CannesLions #LionsInnovation Key tips: - Be transparent and keep consumers at the center of everything you do. - Continue to blur the lines between marketing and sales. - Strategically curate social content.
RAPP's Ian Haworth is taking part in a live experiment on bio-metric data at The Pulse of Cannes session. The session focuses on the 3rd wave of digital marketing, wearables and the power of tech in your pocket.
Insightful host and session by Jack Horner at Frukt about ‘Entertainment at the Edge’. Brands need to be brave and give control to Generation Edgers. Get them involved and they will create, they are closer to their peer group than we are. Who are #GenEdge? Born 1995 +, Generation Edge are highly social and understand the digital connect and all the tools within the connected world. They use this connected world and 'toolkit' of social/digital assets to promote themselves but expect something in return.
Fascinating talk by Sy Lau, who investigates “The Human Face Behind the Device.” As the world continues to advance technologically, 600 million Chinese online users’ values have begun to pivot back towards the value of humanity. Math Men > Mad Men. #CannesLions #RAPPCannes #LionsInnovation
Let the week of inspiration begin! We're registered & ready to go! #CannesLions #RAPPCannes
Congratulations to John Markham, chief technology officer in our RAPP UK office, who yesterday was honored as the ‘Marketing Technologist of the Year’ at the 2015 DataIQ Talent Awards. John was recognised for his talents in connecting data and technology to deliver innovative marketing solutions for clients. Well done, John! You’re an inspirational part of the RAPP family.
Congratulations to Abaete De Azevedo, founder of RAPP Brazil & President of RAPP Latin America, who was recently elected to Brazil’s ABEMD Hall of Fame. The ABEMD Hall of Fame honors one senior-level executive each year for his or her achievements & long-time contributions to the direct marketing industry. We’re so very proud to have you as part of the RAPP family, Abaete!
