Applied online through a job website (can't remember which one). An Aviva recruiter phoned in and asked a couple of questions to check if I qualify for the job before sending my application through. Got an interview invite 1-2 days after. It consisted of several parts:
1. Competency based questions - mainly based on my CV.
2. More role related questions.
3. Presentation that I prepared beforehand.
4. 30 mins analytical exercise on Excel - given a dataset similar to what they see and asked to do some analysis.
Between 3 and 4 is when they chatted about what they did in the role and offered chance to ask questions.
Overall quite relaxed and positive interview.