Submitted my resume online. Received an email within a couple days for a preliminary phone interview. They also send you some links - make sure to read/watch the content in these. The phone interviewer will ask you a question or two about the info in the links, like "what does an account manager do?" so make sure you've read the information. Then he/she will explain the job more to you, let you ask questions, etc. Couple small questions about my resume. Nothing hard.
After that I was contacted to do a second-round skype interview with a hiring manager and an account manager. The hiring manager asked me 1. whether I'm better at written or verbal communication 2. how I'm working to improve the type of communication I'm not as good at 3. describe to me the role of the account manager, and the responsibilities. They want to make sure that you know what the position entails. Then, I did a role play. Interviewer pretended to be a sullen pizza-restaurant owner who was didn't want the Yelp advertising package anymore because customers weren't citing Yelp as a reason they came in to the store. So he thought yelp's advertising wasn't working. When answering, sound confident and ask lots of questions. You don't need to know a lot about yelp, just sound like you're genuine and trying to help the customer. They give you feedback on the roleplay.
The account manager asked me about what customer service experiences I'd had, and a little bit about my resume. Then I did another role play. Make sure you incorporate the feedback you heard previously in the second role play. This roleplay involved someone who wanted to take down a bad yelp review. Again, just ask questions and be super friendly and understanding. Yelp doesn't take down bad reviews. but the customer flag ones they deem inappropriate, and you can direct them to flag these reviews to be looked at further and potentially taken down by yelp or privately or publicly contact the poster. Again, I was given feedback.
Third interview was another skype interview, where I was given the same pizza roleplay, and he wanted to see whether I incorporated previous feedback. I was also asked you're given a huge book with hundreds of local businesses, how do you sort them? I was again asked about the job and what it entails. They seem to want to make sure that you know you'll be on the phone 2-3 hours a day with local business owners, and kind of working as a glorified sales rep/telemarketer. I was also asked more in-depth questions about my past internship, like what I thought senior management should do on a certain project, I worked on. I was asked what scares me most about the position, and what excites me.
Received an email a couple days later saying they were pursuing other candidates who are a stronger fit for this particular role. Didn't mind, because I didn't think the job description fit what I really want to do, anyway.