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The 2020 Gerety Award winners have been announced and our MRM Germany team’s product innovation project “SIGNS,” developed by LAB13 Frankfurt for the German Youth Association of People with Hearing Loss, has won Gold in Innovation Cut – Digital! Congrats, team! See the work:
Our MRM U.S. West team has won a 2020 Stackie Award! The marketing tech Stackie Award celebrates the intricacies of marketing stacks and the creative ways in which marketers visualize them – and our team’s US Postal Service MarTech stack was one of ten winners! Congrats team – learn more:
The CLIO Awards have announced the 2020 Judges and MRM Global Chief Strategy Officer, Ariana Stolarz, and MRM Bucharest Group Creative Director, Ioana Enache, have both joined the Jury ranks! Ariana will lend her expertise to the Direct & Innovation Jury, while Ioana will join fellow jurors on the Film Craft: Copywriting Jury – learn more:
Creativepool announced its worldwide winners for the Annual 2020 Top 100 Creative Influencers of the Year … and Nicky Bullard, Chairwoman & Chief Creative Officer, MRM UK, and Chris Pearce, CEO, MRM UK, have been named to the list! Adding to the Creativepool honors – our MRM UK team’s “Cards of Acknowledgment” campaign, on behalf of the Miscarriage Association, also earned a Bronze in Direct Mail.
During the “Laying the Groundwork for Authentic DEI” panel at Advertising Week 2020, Kate MacNevin, MRM Global CEO, spoke on the importance of equity, diversity and inclusion (EDI). Kate shared her thoughts on continuing to look for ways to set a new impact for generations to come, embedding EDI in our community, and ensuring the development of innovative and equity informed strategies and solutions for clients every day.
Can’t Touch This! Little Black Book Online spoke with MRM SVP, Global Executive Director, Product Innovation and LAB13, Dom Heinrich, about The Zero-Touch Society – and discussed the innovation fueling it, accessibility-first mindset when it comes to the touchless new reality, tech enabling new customer experiences and the reality of what this means for the future. Read more:
The Cresta International Advertising Awards results are in – congrats to our MRM Detroit team for winning two awards! Their work for General Motors won a Gold in Craft/Outstanding Scriptwriting (film/video) for “Certified Story Time: Super Fresh Granny” and a Bronze for “Certified Story Time” in Digital/Online Video Ads. Well done, team! See the full list of wins:
After being named a Campaign US 40 Over 40 honoree, MRM Global CEO Kate MacNevin spoke with Campaign US about making the list, tips for success, her career journey – including the challenges COVID-19 has brought – and what’s ahead for MRM. Read more here:
The latest work for IKEA Family Spain by our MRM Spain team – “CasArbol” – is a digital game with the goal of encouraging Spaniards to live more sustainably … and possibly win an exclusive prize. The game is active until September 30 – learn more:
JUST IN: Our MRM fearless leader, Global CEO, Kate MacNevin, has been named to Campaign US 40 Over 40 list! The Campaign US 40 Over 40 Awards honor executives for their noteworthy contributions across advertising, marketing, media, technology and communications. Kate was recognized for her ability to build strong brands and drive meaningful change. Congrats, Kate! Read more:
