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      CoverMyMeds

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      Brand Marketing Role Interview

      Mar 6, 2022
      Anonymous Interview Candidate
      Columbus, OH
      No offer
      Negative experience
      Difficult interview

      Application

      I applied through a recruiter. The process took 4 weeks. I interviewed at CoverMyMeds (Columbus, OH) in Nov 2021

      Interview

      CMM has a history of soliciting free marketing consultation and intellectual property from interviewees and then ghosting them. I fell for this ploy, too. Here’s what happened. A recruiter from CMM pursued me on LinkedIn and asked me to apply for a brand strategy role. I went through a few interviews and was told up front there’d be a project if I made it to the final round. The recruiter contacted me with the project assignment on a Thursday afternoon. I had until the following Tuesday morning to create an elaborate strategy to help CMM build their brand internally and externally. We’re talking the whole nine yards—tactics, messaging, success measurements, resources needed, a timeline for creative review and approval, etc. I took time off of the job I get paid to do, and spent nearly 30 (THIRTY!!!) hours researching CMM, their strategic priorities, brand standards, positioning, current tactics, sponsorships, etc., and I built an elaborate strategy. It was by far the most time I’ve ever invested in a project for which I wasn’t paid. I delivered my presentation (which they recorded) and was told I’d hear a decision within a week. I sent my thank-yous to the team and the recruiter to further cement my interest, and I waited. After more than a week, I followed up with the recruiter and received the following canned response: I hate to be the bearer of bad news but unfortunately we did end up going with another candidate. It was a really tough decision. I was devastated. Regardless, I replied to the recruiter to thank him for letting me know and to ask if the team had any feedback about my experience or what I could’ve done better. He never responded. I have never felt so used in my entire 20-year career. Who knows if there was even a real job? Remember—THEY pursued ME, based on my experience and credentials. I was duped. I should’ve known better, because I even read reviews on here from other people who had the same experience. “They’re just bitter,” I thought. Wrong. They were used and their intellectual property taken as well. I’ve since known several colleagues who’ve been hired into CMM’s marketing department. None had to jump through the “project day” façade. My advice to a potential interviewee: If CMM sought you out, be suspicious. Finally, a note to CMM: You, HR person, may not condone the marketing team taking this dishonest approach, but clearly it’s a pattern—just read the reviews here. Please, instead of replying to this with your copy/paste “…we want to provide a positive experience… clearly we missed the mark… please reach out with additional feedback on how we can improve…” response, just do something about it so nobody else has to experience this from your company.

      Interview questions [1]

      Question 1

      What brand characteristics resonate with you most?
      Answer question
      1
      avatar
      CoverMyMeds response
      4y
      We appreciate you taking the time to share your interview experience. We are sorry to hear that your experience interviewing with us wasn’t positive, as that is never our intent. To shed a little light on our interview processes, we use our Project Days as an opportunity for candidates to showcase their knowledge and presentation skills. Being invited to participate in a Project Day is an opportunity for us to evaluate your skills and experience—and it also provides candidates with an opportunity to get a feel for what working at CoverMyMeds is like with the team you’d be working with each day. We offer all of our final candidates an opportunity to get a sense of what “a day in the life” is like so that they can make a decision about whether the role is the best fit for their career goals, and allows us to identify the best fit for each role. We also encourage candidates not to share any material they would consider proprietary during their Project Day presentations. Our goal is to always provide the best candidate experience throughout the recruitment process. We apologize that you did not receive more detailed feedback, it sounds like we missed the mark there. Thanks again for taking the time to share your feedback and we wish you the best in your future endeavors. -John Igoe, Senior Talent Advisor

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