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“To achieve personalization and understand your audience, you’ll need to leverage big data’s superpowers to find the patterns in this massive amount of data.” Learn how to make your marketing efforts more effective with RAPP partner, Code North America.
Insights as a service is a model experiencing supersonic growth, so it’s natural to wonder where it’s headed. Fortunately, there are some clues that can give us a sense of where and how it is likely to evolve. Read more from RAPP's own Sabrina Chamberlain here: http://glassdoor.com/slink.htm?key=vQrAU
RAPP Brazil and RAPP Argentina we’re two of the most awarded agencies in their region at The Echo Latam Awards! Argentina was awarded nine trophies which includes the “Special Award for Creativity” for their work with Unicef and Haciendo Lío. RAPP Brazil also brought home six trophies and was named best in the county! So proud of these fierce teams!
Congrats to RAPP’s Fierce Individual of the Week! Alyson Cermak has been part of the RAPP NY family as a Financial Analyst for 3 years. Outside of the office she is passionate about traveling, theater and baseball (let’s go Oakland!). Alyson is Fiercely Individual because she’s constantly seeking opportunities to challenge her thinking; “whether it be through learning a new skill, exploring a new place or engaging in lively debates with friends.” One Marketing trend she finds intriguing is the way brands are choosing to connect with customers through shared social and political values. “Campaigns like Airbnb’s “#weaccept” or Nike’s partnership with Colin Kaepernick make a strong declaration of company ideals and provide added value for those customers whose viewpoints align with the message.” One of her personal favorite campaigns is the Heathrow Bears “Coming Home for Christmas” commercial (http://glassdoor.com/slink.htm?key=vQkMd). “Call me sappy, but I tear up every time!” Thanks for all you do to make RAPP great, Alyson! #AlysonIsFierce
RAPP Argentina is helping promote Samsung Innova 2018, a strategic platform for Samsung, which seeks to encourage innovation in Argentina. The team is developing the search for entrepreneurs, the overall management of the event, and creating and implementing the strategy and advertising campaign for the launch. Follow the event on Samsung's social channels! http://glassdoor.com/slink.htm?key=vQkV6
“Chance is, without a doubt, unavoidable in a person’s life, so the same should hold true about its role in data — at least with respect to consumer behavior in regard to marketing strategy.” Learn how to decode the role of chance with RAPP Dallas’ Shravya Kaparthi.
Congrats to this RAPP’s Fierce Individual of the Week! Ghaith Rajeh has been part of the RAPP Dubai family as Account Director for 1.5 years. Outside the office he enjoys spending time outdoors and enjoying nature. “Hiking through the forest back home is just so peaceful and refreshing.” Ghaith is Fiercely Individual because he cares about the little things that many in today’s world overlook.” His favorite thing about the marketing industry is cracking the insight and creating work that finds its way into the hearts of people. “All projects we work on are special, but the connection and trust we have with our clients is what truly makes a great project.” In the future he believes the power of the emotion will drive change in marketing. “In the next five years, yes, channels and mediums we use to communicate will change – however, at the core, we’re all human and many of us are moved by spot-on insights. Personal opinion: What is being said will outweigh how it’s being said. Always.” Thanks for all you do to make RAPP great! #GhaithIsFierce
RAPP UK’s Ally Waring made an appearance on The Session, a new show by the video strategy and production agency Hub TV. Check out Ally talking all things strategy and creative at RAPP. http://glassdoor.com/slink.htm?key=vQMNi
Congrats to RAPP’s Fierce Individual of the Week! Simon Bölts has been part of the TLGG family as Project Manager for 3.5 years. Outside of the office he is studying business administration and business psychology. He is also a supporter of the Open Government Network in Germany and enjoys working out and trying healthy foods. One of his favorite projects was working with ICSC on a campaign to promote Civic Charter. “What I really like about this is the social impact the project has.” In general, Simon loves to get people involved in something. “With marketing – and CMR even more – I aim to reach the top level of involvement in peoples’ heads. It’s amazing: Just by framing a core idea differently you are able to see the impact online!” Thanks for all you do to make RAPP and TLGG great! #SimonIsFierce
“For too long, stereotypes have ruled the roost when it comes to marketing campaigns to Arab women.” RAPP Middle East shares their plans for a new set of insight-data tools, to help brands and marketers truly speak to Emirati women in their own terms. Learn more below. http://glassdoor.com/slink.htm?key=vQQx0
