Check out your Company Bowl for anonymous work chats.
To bribe or not to bride? RAPP’s Belinda Clark looks into the effectiveness of bribery when it comes to customer loyalty programs and explores other engagement alternatives for brands.
“The biggest change in the industry, and probably in the world, is that we are openly discussing it [the glass ceiling] and forcing multiple steps towards equality.” RAPP’s Anne Marie Neal talks about the challenges women still face at work and what we can do to inspire and ‘pull up’ women to break the glass ceiling.
RAPP UK has officially launched its “Open Diaries” campaign for their client, The Open University! This is a very exciting project that follows real OU students through different stages of their life and studies, using video diaries co-created with RAPP’s team. Keep your eyes peeled for the Open Diaries series on Facebook, Instagram and Youtube!
“It’s not just about value; it’s about values. Taking an empathetic view of consumers’ needs and communicating with them in a way that proves they are recognized as individuals is equally, if not more, important in creating effective customer engagement.” RAPP Dubai’s President, Mimi Nicklin, shares her POV on consumer needs analysis with Trade Arabia. http://glassdoor.com/slink.htm?key=vQIrO
Congrats to RAPP’s Fierce Individual of the Week! Shannon McLaughlin has been a part of the RAPP Chicago family as an Account Director for about 8 months. Outside of the office she enjoys cooking, going to shows with her husband and hanging out with her new pup, Noah. Shannon is Fiercely Individual because she is unafraid to take risks for RAPP’s client business if she believes it will lead to better work and customer experiences. One of her favorite RAPP projects was the McDonald’s Fresh Beef Campaign. “It showed true integration across several agency partners.” Her favorite thing about the Marketing industry is “the ability to develop positive interactions with customers through relevant content.” In the future she believes the industry will have more transparent interfaces. “Blending our natural instincts such as voice, body and positioning will make it possible for people to interact with data or software applications unlike ever before." Thanks for all you do to make RAPP great!
Congrats to RAPP’s Fierce Individual of the Week! Steve Chambers has been a part of the RAPP UK family for 15 years though many different roles and entities. He is currently the Director of Information Systems Security. Outside of work, apart from enjoying happy hour, Steve is a military historian and battlefield guide with interest from English Civil Wars to the Second Civil War. “I find it fascinating to study military disasters to understand why best laid plans did not survive contact with the enemy. Not dissimilar to some days in the office J.” He is Fiercely Individual because he loves the challenge of his job, and empowerment of independence, yet understanding that we are all important parts of the team. One of his favorite RAPP projects was launching ‘Cloud Services’ as a new team to meet the technical cloud challenges of RAPP’s clients. “Our aim is to maximize the profitability of cloud services, leading RAPP and Code into a new era of computing.” Thanks for all you do to make RAPP great!
RAPP’s growing and we want you to grow with us! We have an amazing opportunity for a Senior Experience Analyst in our Dallas office – apply here today! We know you can’t turn down a free cup of joe…
“How can we stop the creative fire from burning out of control?” Our CEO Marco Scognamiglio shares actionable solutions for agencies to empathize with creatives and avoid career burnout. Learn more with Adweek. http://glassdoor.com/slink.htm?key=vQGNh
“The biggest challenge is identifying the right balance between automation and human workers, ultimately fostering a culture of collaboration — not of fear.” RAPP NY’s Moa Netto dives into the value of creativity when melding the man and the machine.
Congrats to our fierce RAPP Brazil office for claiming the title of 2018 Digital Agency of the Year at the ABEMD Awards! Amazing to see this team being recognized for their hard work and taking home the main prize in data marketing in their region!
