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RAPP Argentina helped Pernambucanas celebrate their 110th anniversary with their clients by expressing the brand’s DNA – being a part of every Brazilian family’s daily routine! RAPP analyzed the products sold in stores and their clients’ purchase habits, and chose a gift with an emotional value that symbolized family affection: the tablecloth. The limited edition tablecloth has a QR code which brings users to the brand’s special birthday webpage, containing landmarks of its history. Happy 110th Pernambucanas!
With World Mental Health Day falling in October, mental health should be top of mind. Our Global CEO shares tips and tools, we use here at RAPP, to help empower employees to prioritize their mental health. Continue reading with Forbes.
Congrats to RAPP’s Fierce Individual of the Week! Simon Fletcher has been a part of the RAPP Dallas family as Director of Experience Strategy and Design for about six months. Outside the office he enjoys spending time with his family. “Everything from throwing a baseball with my son to taking my daughter out for a dad/daughter date night.” Simon is Fiercely Individual because he views everything as dots just waiting to be connected. One of his favorite RAPP projects was being part of Toyota North America 'One Connected Journey' program. “This program has it all. Everything from an inspiring vision to how we are enabling data and technology to deliver a truly individualized experience across the entire customer journey. What truly has me in awe is the amazing internal collaboration across our various disciplines to bring what once was a beautiful vision to what will start becoming a reality by the end of the year.” Thanks for all you do to make RAPP great! #SimonIsFierce
What will travel look like in 2050? RAPP UK’s Ronak Mokhtassi discusses how technology and data will transform the travel industry. “Every person’s reason for traveling, and what they want out of that experience is different.” The future of travel should reflect that. Continue reading with The Drum.
A great lesson from our Global CEO on all you need to know to successfully manage a team! Continue reading with Thrive Global.
We’re excited to announce the launch of Club Vitalcan, Vitalcan’s new digital relationship program! Rapp Argentina was responsible for the development of the digital strategy, communication and implementation of the program. Club Vitalcan offers benefits, discounts and info to help pet parents care for their fluffy friends!
“Why on earth should I, a loyal consumer, have to spend valuable time bartering with a service provider over price?” RAPP Edinburgh's Andrew Riddle shares his thoughts on exchanges between the brand and the customer, with The Drum. http://glassdoor.com/slink.htm?key=vQxXW
Congrats to RAPP UK for being listed in the top 20 of Econsultancy’s Top 100 Digital Agencies! We’re psyched to see RAPP being recognized as one of the top digital marketing and creative agencies in the UK! Check out our feature below. http://glassdoor.com/slink.htm?key=vQrG5
“Never underestimate the power of purpose; when individuals feel their contributions matter, they often step up their games.” RAPP's Perri Grinberg discusses how teaching instead of terminating helps benefit the business.
Congrats to RAPP’s Fierce Individual of the Week! Karen Steuer has been part of the RAPP Brazil family as Account Director for about five months. Outside the office she loves going on photo shoots because it allows her to capture a single moment. She is Fiercely Individual because she really enjoys her life and making the most of it. One of her favorite RAPP projects was working on a social media campaign for SGB. She enjoys the marketing industry because of the focus on human to human relationships and she believes, in five years, our industry will focus more on central communication. Thanks for all you do to make RAPP great! #KarenIsFierce
