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We’re proud to announce that our fearless RAPP Argentina office has been chosen to work with Aerolineas Argentinas, Argentina's largest airline! In partnership with Interbrand, RAPP will be focusing on Aerolineas Argentinas' repositioning and communication strategy.
“Women have a strong and important voice at RAPP, starting at the most senior levels, and we’re working harder to both engage and elevate the female influence at all levels.” RAPP’s Leigh Ober discusses her and RAPP’s commitment to standing up for individuality and equality.
“Data can be extremely effective in persuasion, but only if it’s deployed in the right areas. The challenge is figuring out what those areas are.” RAPP’s Shravya Kaparthi explores how to pick those relevant data points that can be applied to customers in a truly effective manner.
“While consumer expectations are forever rising, with a clear majority responding to hyper-personalized experiences across multiple touchpoints, many brands and agencies simply aren’t internally structured to deliver the goods.” RAPP’s Sam Eccles discusses how automation technology can help agencies deliver ‘cheaper, faster, better.’
Hefty, the Brazilian audio producer, reinforces the artisanal nature of their work with a new campaign by RAPP Brazil. Accompanied by the motto, “Sounds like the unreal thing,” the ad features a playful scenario, in which a dragon blows fire on a rock. Behind it, the Hefty leader shows up with a sound recording device to capture a high quality recording, illustrating the concept that the studio can bring any sound idea to life despite the complexity.
Happy International Women’s Day! We’re so inspired by all of the fearless and amazing women we have the pleasure of working with every day. We hope you know how appreciated you are! Today, we have the pleasure of hearing from one of these brilliant women, our Global CMO, Anne Marie Neal. Check out her piece on the importance of sponsorship and pulling women up through your organization, with Authority Magazine.
"Media has changed, but customers haven’t. Faster, flashier ads might spark some sales, but when it comes to making a real impact, long always beats short.” RAPP’s Hamish McCollester discusses despite consumers’ short attention spans, brands can still make an impression and create loyalty that will last a lifetime.
In honor of #WomensHistoryMonth we’re putting the spotlight on some of our Fierce Female client partners! Congrats to our first Fierce Female of the month, Cilesta Van Doorn, Marketing Director at Virgin Media! “You can tell when someone has come from a meeting with the Fiercely Individual Cilesta – they have a certain spring in their step and radiate enthusiasm,” says Tania Feeley, Managing Partner RAPP UK. Cilesta is passionate about her role, with an insatiable appetite to bring sustainable change and transform brands from good to irresistible. Her gift is that she inspires everyone around her to follow her on that journey. If people are either radiators or drains, Cilesta is a radiator with the heat on max! Highly awarded in her 20+ years in marketing - she’s a woman to be admired. #CilestaIsFierce
“It’s imperative that we dedicate time to ensuring that our industry fosters an underlying culture and casting that allows everyone to feel a stronger sense of belonging.” In the spirit of Black History Month, our very own Justin Thomas-Copeland discusses how companies can give people of color a true chance to succeed in Adland. Read more with Adweek.
“In marketing — especially in industries such as healthcare and pharmaceuticals — empathy is the name of the game.” RAPP’s Moa Netto and Eli Lilly and Company's Lina Shields discuss how leveraging empathy enables brands to successfully communicate and connect with consumers.
