Check out your Company Bowl for anonymous work chats.
RAPP’s Shravya Kaparthi takes a look beyond the obvious when it comes to evaluating the true value of Super Bowl Ads. Continue reading with adforum.
Help us give a warm welcome to Ricardo Berberian, RAPP Brazil’s new Director of Data & Consumer Insights! Ricardo will focus on keeping data at the center of RAPP’s strategy to help deliver relevant communications and drive business results. Welcome, Ricardo!
RAPP’s Caroline Parkes shares her experience and advice to moms hopping back into the advertising world after maternity leave. Embrace your new skills, stay flexible, multi-task, feel guilty less, and jump in.
RAPP Argentina launched a new campaign with Remington Latino with the goal of creating an emotional bond with Remington’s consumers. The comms campaign shows Remington as a brand with the experience and credibility that consumers can rely on to help them be the best version of themselves every day, regardless of the role they are in. Check it out here: http://glassdoor.com/slink.htm?key=vQoZK.
Congrats to RAPP’s Fierce Individual of the Week! Bárbara Peinado has been a part of the RAPP Brazil family as Strategy Manager for a year and a half. Outside of the office she enjoys practicing yoga and meditation. “It helps me to balance my life inside office as well as my personal life.” Bárbara is Fiercely Individual because she is determined to accomplish her goals. “If I’m IN, I am all in.” Her favorite thing about the CMR industry is the capacity to understand people and deliver relevant content, product, or service that matters to customers.” One of the most interesting trends she’s seen in Brazil this year is LGPD deployment (aka GDPR). “Although it’s not a trend per se, it is something that all companies must adopt and will give consumers data control. Companies have to rethink how to approach this topic and how to get closer to the clients, as well. It will be interesting to be part of this process.” Thanks for all you do to make RAPP great, Bárbara! #BárbaraIsFierce
Our brilliant Global CSO, Shiona McDougall, on how the role of a strategist has evolved, and what it takes to make it to the top.
Every Christmas, people use social media to share their wish-lists, but this year many Brazilians shared their concern of social issues instead. RAPP took this opportunity to transform Supergasbras’ holiday campaign into an invitation for consumers to share their wishes for a better world. With more than 17,000 comments RAPP played on Supergasbras’ slogan “We innovate to renew your energy” and created a collaborative, hopeful letter that Brazilians could put their energy into. http://glassdoor.com/slink.htm?key=vQoR5
Congrats to RAPP’s Fierce Individual of the Week! Cathy Crocker has been a part of the RAPP UK family as Art Director for two years. Outside of the office she enjoys seeing friends or going for a run. “It helps me reset for the week of work ahead!” Cathy is Fiercely Individual because she is always keen to jump in and get involved. “No time for FOMO.” Her favorite thing about the Marketing industry is having the power to make change and that every day in an agency is different. Her favorite recent Marketing campaign is Nike’s ‘Nothing Beats a Londoner.’ (http://glassdoor.com/slink.htm?key=vQot7) “Great insights and lovely craft!” One of the most interesting trends she’s seen this year are Mini Ads. “Trying to say everything you need to in 5 seconds or under in a meaningful and engaging way can be a fun challenge!” Thanks for all you do to make RAPP great, Cathy! #CathyIsFierce
Nowadays we are overwhelmed by information, delivered in small fragments. However, only brilliant minds can process this content in relevant ways. In order to represent this peculiarity, RAPP Brazil created a graphic solution. The purpose – deconstruct the elements to compose a message and promote Locaweb's technology event.
Don’t just hire smart people, listen to them. We’re listening to you Chrstoph Bornschein! Check out this great piece from our partner TLGG.
