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UiPath is one of the fastest growing global tech companies with an ambitious goal of recruiting the best of the world’s tech talent. So, in an environment where 73% of companies are struggling to find candidates, UiPath needed to stand out. RAPP helped UiPath overtly call out their uniqueness with an unexpected tone of voice, Ulyses the Unimpressed Unicorn. Ulyses mirrors how Millenials approach the job market today, capturing the attention of an audience who is hard to captivate and even harder to impress. Check out the award winning video below! http://glassdoor.com/slink.htm?key=vMPVY
RAPP’s John Gim discusses a campaign that took hypertargeting too far and left consumers feeling deceived and creeped out. Check out which brand’s marketing stunt went wrong with Wall Street Journal.
Don’t miss RAPP’s Jared Rodecker at the I-COM Data Summit on May 15th! Jared will be speaking on the panel “Application of Data Science in a Real World,” diving into a Media Planning App that planning teams can use to do real-time scenario planning on-the-fly. Good luck Jared! http://glassdoor.com/slink.htm?key=vMPXS
“What do the most successful content pieces have in common? What makes a particular marketing message the right one?” RAPP’s Tristan Fitzgerald discusses driving sales growth through the power of empathy and dynamic content.
“When you put special emphasis on cultivating your most precious asset (talent), the work shines and the client stays put.” RAPP’s John Well’s discusses why attracting and maintaining bright, motivated talent is well-worth the effort.
“Where is the soul in AI?” RAPP’s Justin Thomas-Copeland discusses how, despite all of the advances in AI, data, and automation, we can’t forget about the heart and soul of marketing – creativity. Continue reading with MediaPost.
“Many marketers have made this shift toward an inside-out mindset, but some still view customers and prospects from the outside in as mere ‘subjects.’ They think in terms of products rather than people.” RAPP’s Jason Gitlin discusses the importance of focusing on the individual and how we apply the ‘inside-out’ methodology at RAPP.
“Today, 63 percent of customers expect brands to deliver new products and services more frequently than in the past, while another 70 percent of customers expect brands to understand how they use products and services. But getting to know customers isn’t as easy as it once was.” RAPP’s Megan Curley discusses nailing down value exchange and establishing long-term loyalty from consumers.
RAPP NY hosted their second #FierceFoward event to inspire businesses to be bold and tap into creative solutions that engage customers in genuine ways. We shared Marketing into 2025 trends and Cannes award-winning activation examples. Shout-out to our SAP brand partners for welcoming us into their space and expressing excitement and eagerness to apply our #FierceForward learnings to their active priorities!
Congrats to RAPP’s Fierce Individual of the Week! Lucas Zaiden has been a part of the RAPP NY family as Creative Director for about a year. Outside of the office he loves going for long walks, “especially with my dog by the Hudson.” As well as playing tennis and trying different foods. “I live in Hell’s Kitchen, with tons of restaurant options.” Why is Lucas Fiercely Individual? “In the world there are as many universes as people living in it. There are 8 billion unique ways of thinking, feeling, reacting. Everyone lives their own individuality, but extremely fortunate people get the chance to live and express it fiercely. I believe I’m lucky enough to be part of that minority, and as a Creative Director I try, as much as my talent, skills and tools will allow me, to help our clients scale that very unique connection.” Thanks for all you do to make RAPP great! #LucasIsFierce
