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Huge shout to RAPP Argentina on their recognition, from The Buenos Aires Legislature, for raising awareness about inclusive education in Argentina. RAPP’s campaign with Grupo Artículo 24 shed light on the need for all people, including those with disabilities, to have the right to education. A meaningful and impactful campaign – way to go RAPP Argentina!
RAPP Argentina launched their latest campaign for Whirlpool’s Beer Cooler! Taking advantage of the summer season in Argentina, RAPP created the "Going Out to Your Home," or “Salí a tu casa” campaign. The campaign shows how the world of beer, and artisan breweries, continues to grow in Argentina. Each brewery with its own style, rules and codes. What if you could have a brewery at home, with your own rules? That is how “Salí a tu casa” was born. The two-month campaign will have content mainly on social networks, and will include an influencer strategy and activation at point-of-sale and product testing in bars.
How can clients inspire great work from their agencies? At RAPP we encourage our clients to foster an open, collaborative relationship. “As with any relationship in life, your interactions cannot be one-sided or working together will be challenging and short-lived.“ Continue reading for more ways to inspire better agency-client partnerships with RAPP’s John Wells.
Shout out to our very own Kevin Green for being chosen as a mentor and host for the The Marcus Graham Project's Cleveland Winter Workshop! The workshop's primary purpose is to provide diverse aspirants in the field of sports marketing with the exposure and access necessary to further their career interest within the advertising, media & marketing industry. Learn more here: http://glassdoor.com/slink.htm?key=vQ373
Congrats to RAPP’s Fierce Individual of the Week! Ingrid Guo has been a part of the RAPP Dallas family as VP, Experience Analytics since August. Outside the office she enjoys being with family and friends, listening to calm music, and working on small art projects that can be done by fractional-time-on-and-off, such as cross-stitch. Ingrid is Fiercely Individual because of her experiences with and passion about analytics. “Converting seemingly not-so-obvious data into actionable insights feels rewarding to me. It’s a joy to see labors turn into information/tools that helps clients make decisions.” One of her favorite recent Marketing campaigns is the Earth Ad by Apple (http://glassdoor.com/slink.htm?key=vQ3up). “It speaks to a very important responsibility we have in the protection and preservation of resources on the Earth, our only place to live in the foreseeable future.” In the next 5 years Ingrid believes the development of AI will enable more precise marketing, but it will also heighten the need for more robust measures addressing cyber security and consumer privacy.
RAPP’s Moa Netto discusses one of his favorite campaigns of 2018 with Adweek. “What I love about this [ad] is that it takes personalization to the next level, changing the message based on a very intimate experience that really connects with the emotions of every mom to be.” Can you guess this Ikea ad? Continue reading below.
“Quotas don’t drive inclusion, they just tick boxes. While women should lean in, it’s important for businesses to lean out.” RAPP’s Nayani Vivekaandamorthy discusses the importance of female representation and inclusion at companies and how to ensure it’s prioritized.
RAPP’s Amy Blasco and RP Kumar share their experience at Drum Labs! Drum Labs helps agencies explore and choose between the multitude of platforms available to manage creative campaigns. Check out the featured platform, “Workbook” and our thoughts on how to improve agency processes.
“[Iceland's] ad is proof that brands can and should consider disrupting the emotional status quo when they have an important message - and not to be afraid of exploring negative emotions if it helps convey something meaningful.” RAPP’s Perla Bloom shares her POV on how advertisers should be braver with their emotional response toolkit with Little Black Book.
Congrats to RAPP’s Fierce Individual of the Week! Raphael Oselle has been part of the RAPP UK family as an Integrated Designer for about a year. Outside of the office he’s very active, but in his words, also very accident prone. “I enjoy playing football, cycling and going to the gym when I’m not injured. I love all things design, am currently fascinated with architecture (Eero Saarinen), photography (Jimmy Nelson) and reading manga comic books (Attack on Titan).” Raphael is Fiercely Individual because he’s a solution-focused designer driven to constantly improve design standards. “I put the customer at the center of everything I do and work collaboratively to ensure the journey is shared by the wider team.” One of his favorite RAPP projects was working with Virgin Media to create an exciting new experience for Virgin Media customers. The project will be released next year, so stay tuned! His favorite recent Marketing campaign was Nike’s “Nothing beats a Londoner,” check it out here - http://glassdoor.com/slink.htm?key=vQhJw. Thanks for all you do to make RAPP great!
