Check out your Company Bowl for anonymous work chats.
“First impressions are everything. When I review a portfolio online, I close it if I can't find what I am looking for in the first 10 seconds of arriving on-site.” RAPP’s Nic Climer shares tips for maximizing the visibility and engagement of your portfolio.
What were the biggest brand fails of 2018? Our CEO shares his POV and dives into the important lessons learned by these marketing missteps!
Congrats to RAPP’s Fierce Individual of the Week! Nayani Vivekaandamorthy has been a part of the RAPP New York family as Director of Business Development for almost a year! A little about Nayani… “Exercise and laughter are really important to me. I like to work hard, play hard….. and EAT and DRINK hard.” Outside the office she enjoys running along the East River, barre class, Pinot Noir in obscene amounts, reading historical fiction books (Ken Follett), re-watching The Office every single day and keeping music in her life (singing, listening, exploring). Nayani is Fiercely Individual because she believes in authenticity and compassion. “I take pride in being true to my character and values – inside and outside the office. Sometimes the best way to lead is to be human and activate your EQ.” Thanks for all you do to make RAPP great!
Giving a warm welcome to RAPP ME’s new CRM Director, Joanna Witsch! Joanna will be leading the customer relationship management and loyalty team at RAPP ME and will oversee CRM relations for the MENA region. Happy to have you aboard Joanna!
RAPP’s Amy Rangel gives us a look into the perceptions and realities of HR. Learn how to get the most out of your relationship with HR, the importance of D&I initiatives, and understanding your own strengths with We Are Next.
RAPP’s Tatiana Pacheco weighs in on how GDPR will affect CRM in Brazil and why companies need to understand the Brazilian consumer to define what, when, and how to talk to them. Learn more with Meio & Mensagem.
Templates are a paradox: They provide some rigid guidelines to your ideas, yet they can make your work more daring and original. RAPP's Kevin Green explains how to use templates for better creativity with Marketo.
Congrats to RAPP’s Fierce Individual of the Week! Jeffery Molo has been a part of the RAPP Dubai family as Executive Assistant and Team Coordinator for a year and a half. Outside of work he enjoys going to the gym. “I do it because it is just so much fun and it is a stress reliever. I look forward to almost, every workout day.” Jeffery is Fiercely Individual because he is always hungry to achieve his career goals. “I love showing my energy and positivity in everything I do.” His favorite thing about the Marketing industry is the snowball effect – “how one person’s idea builds on a pervious project or discussion which can then spark something completely different. I love the newness and innovation that can come from collaboration and free flow of ideas.” One of his favorite campaigns was Apple’s Get a Mac campaign (http://glassdoor.com/slink.htm?key=vQSmu). “For me it was one of the most iconic brand development marketing campaigns. Simple and powerful, this campaign was entertaining and informative, and it helped build Mac into the brand it is today.” Thanks for all you do to make RAPP great, Jeffery!
We’re excited to announce the launch of RAPP Brazil and Zeiss’ UV Protect campaign! The multichannel campaign shows how Zeiss’ maximum UV protection lenses set them apart from other optical companies. The campaign shows the benefits of the sun, but warns about the need for protection, including eye protection – “Enjoy everything the sun is good for.” Check out the effect the sun can have on your own skin here - http://glassdoor.com/slink.htm?key=vQSiT.
Congrats to RAPP’s Fierce Individual of the Week! Max Braun has been a part of the RAPP Chicago family as Experience Planner for about seven months. Outside the office he performs improv and stand-up comedy. “I also co-host a comedy podcast called The Max & Adam Show, where we create improvised stories and talk about our comedy scene with local comics.” Max is Fiercely Individual because he believes in the power of unbridled optimism. “As marketers, we’re primarily a people-driven, problem-solving business. Without the trust and admiration of our own peers, we’re unable to serve our clients and their customers fully… By elevating a team’s confidence with positivity, we are able to fuel innovative, creative firepower across disciplines.” Max’s favorite RAPP project has been developing the McDonald’s lifecycle communications framework. “This project required us to be creative in our use of data and technology while setting up a foundation for all of our other communications with customers. Without it, nothing we create in the future can be as successful.” #MaxIsFierce
