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Loving RAPP Argentina’s new campaign, “Marine Ancestors,” for Fundación Temaikèn. The campaign highlights the client’s new aquarium experience and encourages consumers to visit the aquarium during winter vacation. RAPP had the opportunity to work with this new client on all OOH advertising, radio spots, social media marketing, digital guide pieces, direct marketing and aquarium signage. Check out the work (and the aquarium)!
“I think the biggest opportunity is in the ability to treat customers as individuals.” RAPP’s Jen Musgreave shares her insight on the rise of new consumer tribes.
“Traveling, whether for business or pleasure, is a break in routine: the normal rules don’t apply and impulses are allowed, from the very minute you set off. In particular, when going on holiday, consumers get into the mindset of treating themselves.” RAPP’s Jen Musgreave discusses how travel retail destinations, such as airports and train terminals, have led to the creation of a new sector in the retail industry.
“Data says a lot about your audience, but once you nail down one story, that narrative can grow stale pretty quickly if you don’t regularly change it up.” RAPP’s Hamish McCollester talks about the power of variety and change when keeping audiences engaged.
“While 80% of CEOs feel their companies deliver great experiences, only 8% of customers tend to agree.” RAPP’s Justin Thomas-Copeland shares how brands can create seamless customer journeys by offering real value at the exact moment potential customers need it most.
RAPP’s Nayani Vive discusses how voice-enabled devices are changing the way consumers experience the internet and why it’s crucial for brands, and their CRM programs, to adapt. Is your brand voice-friendly? Learn more below.
RAPP Well has been listed, for the third year in a row, in MM&M’s Agency 100 Report! Agency 100 names the best of the best in the healthcare marketing industry. We’re proud to be on the list! Check out our feature here: http://glassdoor.com/slink.htm?key=vMEbI
Congrats to RAPP’s Fierce Individual of the Week! Willus Branham has been a part of the RAPP San Fran family, as an Art Director, for 1.5 years. Outside of the office he enjoys “playing the harmonica and guitar, listening to rad music, going to awesome concerts, rolling the rock (aka bowling), drawing, traveling, hanging with peeps and volunteering.” Willus is Fiercely Individual because there is one, and only one, of him. His favorite RAPP project was working on Wells Fargo’s “Must Win” market campaign. “It involved a lot of different components that required you to be on your toes. Working alongside with our partner agencies was critical in order to meet crucial deadlines. I believe the SF office did an outstanding job and I was lucky to work with a talented group of folks!” From a creative perspective, his favorite thing about the industry is generating a variety of content for different demographics. Although it's difficult to do in a short time frame, it’s also rewarding, he says, “I enjoy the challenge.” Thanks for all you do to make RAPP great!
“Embracing all viewpoints is the only way to dispel mistruths and to make everyone – men, women, and non-binary – feel empowered and equipped to promote and achieve gender equality together.” RAPP UK’s Chris Freeland discusses how to create a culture of empathy – where employees feel safe to ask questions, learn from mistakes and be themselves. http://glassdoor.com/slink.htm?key=vMELl
RAPP’s Lexi Harper discusses how to be mindful when weighing personal and professional priorities. “Instead of letting these decisions eat away at us, we should allow them to empower us.” http://glassdoor.com/slink.htm?key=vMEY7
