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“In a world where online retailing is gaining momentum, how many event spaces and showrooms does a brand need to stay close to its customers?” RAPP’s Jen Musgreave explores the digital and physical world of retail with The Drum.
RAPP San Fran’s Autodesk campaign was featured as top-of-the-class in this month’s LinkedIn Marketing Solutions Ad Review! “The sponsored content from Autodesk uses a clean, well-designed ad to appeal to its target market: engineers, the designers of the industrial world… this ad is not only alluring, it begins to tell the story.” Learn more and see LinkedIn’s Ad Review verdict below.
Congrats to RAPP’s Fierce Individual of the Week! Jamie Marks has been a part of the RAPP UK family as Senior Account Director for about 2.5 years. Outside of the office he enjoys discovering new restaurants and cooking. “Using the most ridiculous kitchen gadgets for the most basic task. Just because I love food!” One of his favorite RAPP projects was working on the new PokerStars campaign. “It’s been one of the most exciting, challenging and rewarding projects.” He loves the Marketing industry because of the variation of every day work. Jamie’s favorite recent Marketing campaign is Carlsberg Group’s “probably not the best beer in the world.” “After having such an infamous long-term running campaign, they were brave enough to change it. And not just with a shift, but to flip everything on its head, it’s really impressive. Plus, using real consumer feedback to drive that change should be applauded.” Check it out here - http://glassdoor.com/slink.htm?key=vM9KI. Thanks for all you do to make RAPP great!
We love this campaign work that RAPP Argentina contributed to for the "A baby changes everything," campaign for their client, Chicco. Chicco is an Italian brand with sixty years of worldwide expertise in everything from baby gear to nursing, toys, apparel, shoes, and baby care products. The campaign includes out-of-home work and a commercial. Check it out!
Congrats to RAPP’s Fierce Individual of the Week! Mariella Alles has been a part of the RAPP Argentina family as an Account Director for two years. As a mom of two, outside of the office she loves staying home with her family or going out with friends. As well as watching a good series and traveling. Mariella is Fiercely Individual because she loves her work and challenging herself to be a better person and professional every day. One of her favorite RAPP projects was working on the social media strategy and campaign implementation for a client in the entertainment industry. “This project also included developing a new working methodology for our creative and account teams; this was a great challenge for our working culture environment.” One of her favorite recent Marketing campaigns is Nike’s “Dream Crazy.” “Not only is the brand taking a clear political position, but is also speaking about equal opportunities and the value of always challenging ourselves. And most importantly: Real results from real consumers.” Check it out here – http://glassdoor.com/slink.htm?key=vM999.
What are progressive industry leaders doing to overcome D&I challenges and diversify their teams? RAPP’s Perri Grinberg shares five factors to focus on when promoting culture diversity.
Congrats to RAPP’s Fierce Individual of the Week! Brian Dougherty has been a part of the RAPP SF family as Director of Production for about 4 months. Outside of the office he enjoys gardening. “You can catch me most weekends messing around in the back yard.” Brian is fiercely individual because of his willingness to adapt and evolve. “My personal philosophy throughout my professional career is that compliancy is a career killer.” His favorite RAPP project has been building out the production studio in the SF office. “I love the challenge of making things both in the digital and physical world. Building a studio from the ground up scratches both of those.” Brian believes in the next 5 years the Marketing industry will move towards being more transparent. “As consumers become more and more savvy, transparent marketing will be more prevalent. It will be a combination of doing the what’s best for the client and what right for the consumer.” Thanks for all you do to make RAPP great! #BrianIsFierce
Check out this great interview with our very own Junior Strategist, Diamond Abdulrahim, on how Ramadan impacts her and what brands are missing. http://glassdoor.com/slink.htm?key=vMdeK
“Creativity can be helped, guided, and validated by data and analytics. And the reverse is also true… seeing what the data tells us, pivoting as we go,” RAPP’s Justin Thomas-Copeland discusses the relationship between data and creativity with Forbes.
After celebrating Mother’s Day yesterday in the US, our VP of HR, Perri Grinberg, shares her experiences and approach to juggling work and motherhood. From the most rewarding aspects to the biggest challenges, Perri dives into what she’s learned and how agencies can better support working parents. http://glassdoor.com/slink.htm?key=vMPhL
