GoPro Reviews | Glassdoor

GoPro Reviews

Updated November 12, 2017
197 reviews

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3.3
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GoPro Founder & CEO Nicholas Woodman
Nicholas Woodman
121 Ratings

197 Employee Reviews

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Pros
  • Decent work/life balance (depending on season/role) (in 21 reviews)

  • People, work life balance, snacks, Thursday live it/love it were great perks to help making coming into work not feel like work (in 6 reviews)

Cons
  • very out of touch upper management (in 18 reviews)

  • There are glaring growing pains, but that is what makes GoPro different than other companies (in 10 reviews)

More Pros and Cons

  1. "Chillest job ever..."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in San Mateo, CA
    Current Employee - Anonymous Employee in San Mateo, CA
    Recommends
    Negative Outlook
    Disapproves of CEO

    I have been working at GoPro full-time (More than 3 years)

    Pros

    GoPro sets the standard for work/life balance. I have taken 30+ days off this year and it hasnt been an issue. You work hard when needed and youre allowed to enjoy life. Workplace culture is a very relaxed and everyone is open to collaboration.

    Cons

    Being too chill can be a bad thing. Everyone seems to be coasting and no one really is pushing the line. Most of the talent has left in the past year and the company is really riding the slowing momentum of 'the brand'.

    The company has not backfilled positions after the layoffs so everyone is spread super thin and isnt able to really do one or two things to their maximum potential. Everything is done to the minimum needed to get by.

    Advice to Management

    Stop listening to Nick's 'gut decisions' and use data to drive the ship.


  2. "Politics too often trumps quality"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in San Mateo, CA
    Former Employee - Anonymous Employee in San Mateo, CA
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at GoPro full-time (More than a year)

    Pros

    GoPro's people are overall very friendly/welcoming, smart, and capable. It's a fun company to work for — great perks include a free camera every year and fun outings.

    Cons

    Leadership has a real difficulty with just getting out of the way so teams can execute. There's a lot of lip service paid to diversity efforts and innovation, but it rings hollow in reality. Huge deficit in operational excellence means lots of things - and people - slip through the cracks.

    Advice to Management

    Trust your people to do their job.

  3. "Financial Analyst"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at GoPro full-time

    Pros

    Good exposure to work related opportunities

    Cons

    Bad Management/Managers within the team

    Advice to Management

    Get good Managers


  4. Helpful (2)

    "No longer great"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    Pros

    Friendly culture, decent perks, excellent life-work balance.

    Cons

    Overall, the company feels like a terminal patient. On the software/web side, attempts to resuscitate it lead to constant organizational and management changes. This prevents the company from fulfilling its promise to nurture and develop multiple apps and software products which it acquired over the recent years. As a result, whatever you build at the company will move too slowly, without receiving proper customer feedback, and more likely than not will never be delivered to end users. Working in GoPro's software division amounts to idling away your time while collecting paychecks that could be more competitive.

    Advice to Management

    GoPro was once an innovative and dynamic company that not only created a new niche in consumer electronics but, more importantly, the new medium of first-person action video available to people without prior experience of handling a camera. However, at the key post-IPO moment when the company should've focused on capitalizing on brand recognition, consumer-generated content and the incredible filmmaking talent in its production team, the leadership instead chose to shift the funding from the media projects to a doomed effort to expand its product lineup and maintain hardware sales. It seemed that Nick Woodman, who is certainly not lacking in common sense and business acumen, was just blinded by the ghost of Steve Jobs and motivated solely by a craving to be in the limelight at Apple-style launch events. Multiple bad decisions followed, resulting in the company running in a survival mode for the past couple of years, and employees progressively losing faith and distancing themselves from the company's goals.


  5. Helpful (1)

    "Good ideas, bad culture"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at GoPro full-time

    Pros

    -Lots of perks
    -Great if you love extreme sports

    Cons

    -Not great if you don't love extreme sports
    -Disorganized management
    -No clear company goals
    -Poor decision making on the executive level

    Advice to Management

    -Focus on making a good product that people want, and less on surfing with your friends.
    -Put people in management positions because they're good at leading people, not because you're friends.
    -Hire outside management that understands the GoPro culture, instead of trying to fit it into a mold.


  6. "Senior Commodity Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Senior Commodity Manager in San Mateo, CA
    Current Employee - Senior Commodity Manager in San Mateo, CA
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at GoPro full-time (More than 3 years)

    Pros

    Fresh, agile, active and free-thinking environment. Was a GREAT company pre-IPO and is still a good company now.

    Cons

    San Mateo isn't inn SF and isn't in Silicon Valley. It's kind of outside of everything. Salaries are not competitive.

    Advice to Management

    Hidden agendas were never a thing at GoPro. Now they are a corporate objective. Be forthright with your employees.


  7. Helpful (7)

    "Recent results are good, but all based on deep cost cutting"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Senior Product Manager in San Mateo, CA
    Former Employee - Senior Product Manager in San Mateo, CA
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at GoPro full-time

    Pros

    Location, great office buildings, TVs everywhere, some smart people, and of course the benefit of free gopro cameras as a full time employee

    Cons

    Everything that the company has launched since my short time there has failed in one way or another:
     - GoPro Plus - who wants to pay for premium storage when Google offers it for free?
    - Karma - dead when launched. Relaunched by tainted by poor reputation and barely made a dent against DJI worldwide
    - Fusion - teaser didn't drum up much enthusiasm. if launched on time at a decent price point can be a solid product (but only if)

    All of projects literally got their funding slashed ever since I got there. I have experienced 3 different bosses in my less than 1 year tenure. Talk about a wild ride!

    Too much of a bro culture. The MSFT presence died when Tony Bate was canned along with his lieutenants. The only ones left are mostly ex EA and ex Apple employees. Some are genuinely good, but most are clearly just collecting a paycheck until they get their shot at a pink slip and possibly a nice severance. HR has been constantly handing them out in a relentless pursue to cut costs since December of last year.

    Unless something drastic happens they will end up being sold.

    Advice to Management

    Find a buyer. You can't survive in a shrinking niche space when the likes of new iphones and android phones start coming out with image stabilization and waterproofing. Those were the key features of why people bought a GoPro.

  8. Helpful (5)

    "Fun tech company. Limited growth opportunity. Decent pay. Good work-life balance."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Marketing in San Mateo, CA
    Current Employee - Marketing in San Mateo, CA
    Positive Outlook
    No opinion of CEO

    I have been working at GoPro full-time (More than 5 years)

    Pros

    GoPro has a fairly young workforce. Most people are in their late twenties - thirties. Great culture. The people are really cool so it's easy to make friends. Like, actual friends, not just at-work friends. The pay is pretty decent. For being a tech company, it's probably amongst the cooler companies and jobs in my opinion.

    Cons

    From top to bottom there are operational inefficiencies. This seems to be improving more recently, but many of the big hits the company has taken can be accredited to the CEO and executive staff. Aside from that, my biggest con about GoPro is the lack of growth opportunities. Teams have been "trimmed down" so people have more responsibility, but the teams aren't growing, so you can't really move to the next level of your career (unless you're entry level).

    Advice to Management

    Nick needs less control. He needs to let the experts make the decisions for their teams. Too many decisions need to be approved by him, and this slows everything down which gives teams significantly less time to execute. Not much you can do about experienced people running into a career ceiling, but valuable and experienced people are leaving. They'll continue to leave to pursue new opportunities, as I am looking to do.


  9. Helpful (3)

    "Lost in translation"

    StarStarStarStarStar
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Disapproves of CEO

    I worked at GoPro full-time

    Pros

    -Good set of people to work with
    -Competitive salary
    -Interesting work

    Cons

    -Bad leadership and no proper future plan
    -Do no get tempted by the hiring calls unless you want to join a sinking ship and start looking again
    -Irresponsible HR who are clueless about their jobs
    -Too much of a bro culture and its full of people who come on referrals, creating mini groups of people who have worked together.
    -Lack of diversity

    Advice to Management

    Deaf to any suggestions,no point


  10. Helpful (2)

    "Good for some, Bad for most"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Manager in San Mateo, CA
    Current Employee - Manager in San Mateo, CA
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I have been working at GoPro full-time (More than 3 years)

    Pros

    - Could be a good place to be if you have no expectations of growing or working hard
    - Discounts on gear
    - Half days every Thursday
    - Work from home whenever you want
    - Very relaxed atmosphere (t-shirst and sandals are ok to wear in the office)
    - Lots of time off. No tracking or managing

    Cons

    - a lot of good people came in about 2 years ago, post IPO. Many of them had great intentions but left out of frustration quickly after starting. those who are left are struggling to understand what is happening or who to follow.
    - managers, directors, VPs have never done the job they are asked to manage. Some got their position without any domain experience and are there because others in the roles left and they are in the "bro" club at the company.
    - Values and culture are a farce. So much politics. people throw each other under the bus to self promote themselves. No one really wants to help others, only themselves. Everything is a compromise to appease other teams
    - no one really works on thursday or friday so not much gets done at the back half of the week
    - meetings galore. Everything needs to be a meeting and everyone needs to be at the meeting.
    - Everything is a "process". For such a small company, it runs worse than bigger companies like Microsoft or Amazon. Even people from Amazon who joined, left because there was too much process. And the process is not there to help. it is there to control and micro manage
    - overall energy at the San Mateo and San Diego offices are horrible. entire floors are empty because people are "working from home" all the time.
    - Massive brain drain.
    - Acquisition integration is horrible. almost all those who joined through acquisition have left.

    Advice to Management

    - decent management change in the recent months with new COO, but getting to profitability is simply not backfilling attrition, which puts more strain on those still staying.
    - stop the musical chairs with managers and executives to fill in holes when others leave and hire passionate professionals who have done all this before
    - focus on the cameras and stop on all the other stuff. software apps are not winning and only taking our focus away from what made us great.


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