H&M Interview Questions
Updated Dec 7, 2023
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Interviews at H&M
Interviews for Top Jobs at H&M
- Sales Advisor (646)
- Sales Associate (457)
- Part-time Sales Advisor (412)
- Sales Assistant (171)
- Department Manager (98)
- Vendeur (77)
- Retail Sales Associate (75)
- Visual Merchandiser (74)
- Business Controller (47)
- Store Manager (45)
- Part Time Sales Advisor (44)
- Vendeuse (35)
- Part Time Sales Associate (29)
- Sales Advisor - Full Time (23)
- Customer Service Agent (22)
- Department Supervisor (20)
- Vendeur Polyvalent (19)
- Assistant Buyer (18)
- Sales (15)
- Customer Service Representative (15)
- Sales Representative (14)
- Seasonal Sales Associate (13)
- Retail Assistant (13)
- Customer Assistant (12)
- Retail Sales Assistant (10)
- Full Time Sales Advisor (10)
- Verkäufer (10)
- IT Trainee (9)
- Cashier (8)
- Shop Assistant (8)
Featured Interview

Anonymous Employee
I applied in-person. I interviewed at H&M
Interview process is easy. They ask you about 6 question directly related to customer service and scenarios. Once the interview is done they will do a second interview and will let you know if they feel like you are a good fit to the company.
- Tell me about a time you experience great customer service.

Anonymous Interview Candidate in Stockholm, Stockholm
I interviewed at H&M (Stockholm, Stockholm)
if you pass the CV screening, they will send you an online test. It's AON testing system about verbal, numerical and logical tests. then HR interview and assessment day during which you will have three round interviews
- Tell me about your situation Leadership Commercial sense Cross-functional teamwork Why H&M is attractive Why this position Any feedback from others
What people are saying about H&M
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Anonymous Employee in Chesterfield, MO
I interviewed at H&M (Chesterfield, MO)
Fun and easy. The interviewer was nice and listened to what I was saying. She asked me follow up questions to my answers and didn't make me feel uncomfortable. She answered all of my questions.
- Where is your favorite place to shop?

Anonymous Employee
I interviewed at H&M
The process was fairly simple, mainly they want to know that you're a committed worker who will stay for a decent length of time and will be organised. They asked about my background, comfortability helping customers, and ability to work long hours.
- How do you respond if a customer is annoyed?

Anonymous Interview Candidate in New Delhi
I interviewed at H&M (New Delhi)
Knowledge on the company goals and objectives and what company does in the industry and it's specialisation in the industry. Also industry trends it follows, what books are best to refer to understand the trend and technology in terms of fabric and apparel industry.
- About Retail and there work culture

Anonymous Interview Candidate
I applied online. I interviewed at H&M
There was an initial phone screening and then a then an in-person interview process that took place in three stages - a one to one with the store management - a VM sample wall - a VM sample table They would also take pictures of what you created
- What are your salary expectations How would you handle a difficult employee/situation VM background questions

Anonymous Employee in Eindhoven
I applied in-person. I interviewed at H&M (Eindhoven)
Ik had toentertijd een sollicitatie gesprek van ongeveer een half uurtje. Hierbij werden de veelvoorkomende vragen gesteld zoals: waarom wil je hier werken? Hoe vaak zou je beschikbaar zijn? Ook moest ik iets over mezelf vertellen.
- Vertel iets over jezelf Waarom wil je hier werken? Hoe vaak ben je beschikbaar? Studeer je?

Anonymous Employee
I interviewed at H&M
Plain simple interview with the recruitment team. Nothing fancy, as expected for such a role. Booked a time-slot for the phone interview and had a discussion about my past experience and what exactly do I expect from the job.
- Why do you want to work at us?

Anonymous Interview Candidate in Reading, England
I interviewed at H&M (Reading, England)
Group interview with about 15 people, it was very casual and calm, not a lot of pressure. They got back to us at the end of the week so we weren’t waiting long to find out if we got the job or not. The employers were very professional and polite and made a few jokes to calm the nerves.
- What motivates you to get a job done?

Anonymous Interview Candidate in Stockholm, Stockholm
I interviewed at H&M (Stockholm, Stockholm)
Didn't get an interview yet but they give me CV feedback quickly. At lease I know the feedback. Hopefully I can get an interview in the future. Then I can comment more on this.
- I didn't take the interview yet

Anonymous Employee
I interviewed at H&M
The H&M interview process typically involves several stages: 1. **Application:** Submit your application online through the H&M careers website. 2. **Screening:** If your application meets criteria, expect a phone or video screening interview with a recruiter. 3. **In-Person or Virtual Interview:** Successful candidates may be invited for an interview with a hiring manager or team members. 4. **Assessment:** Depending on the role, you might need to complete assessments or tasks related to the position. 5. **Group Interview:** Some candidates participate in a group interview to demonstrate teamwork skills. 6. **Final Interview:** A final interview with higher-level management may delve deeper into qualifications and company alignment. 7. **Reference Check:** The company may conduct reference checks to verify information. 8. **Offer:** Successful candidates receive a job offer detailing the role, compensation, and benefits.
- Can you provide an example of a situation where you had to handle a difficult customer, and how did you resolve it?
H&M Interviews FAQs
Glassdoor users rated their interview experience at H&M as 72.5% positive with a difficulty rating score of 2.48 out of 5 (where 5 is the highest level of difficulty). Candidates interviewing for Visual Merchandising Manager and Recruiter rated their interviews as the hardest, whereas interviews for Web Analyst and Planner roles were rated as the easiest.
The hiring process at H&M takes an average of 19.42 days when considering 1,519 user submitted interviews across all job titles. Candidates applying for Stock Associate had the quickest hiring process (on average 1 day), whereas Industrial Engineer roles had the slowest hiring process (on average 180 days).
Common stages of the interview process at H&M according to 1,519 Glassdoor interviews include:
One on One Interview: 23.15%
Phone Interview: 20.10%
Background Check: 12.57%
Group Panel Interview: 11.66%
Skills Test: 7.95%
Presentation: 7.56%
Personality Test: 5.29%
Drug Test: 5.15%
IQ Intelligence Test: 4.54%
Other: 2.05%
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