About AMAC

The Association of Mature American Citizens (AMAC) is a national membership organization serving Americans 50 and older. We deliver advocacy, benefits, content, and member services to millions of members across a portfolio of digital properties. Our marketing surface area is broad — email, web, paid and organic social, print, partner co-marketing — and the work matters to people who trust us with their data.

About the role

We're hiring a Senior Digital Marketing & Creative Operations Manager to own digital execution across AMAC's marketing program and serve as the operational partner to the COO on creative and campaign delivery. This is the person who turns strategy into shipped, tracked, measurable work — across email, landings, social, partner scripts, and creative deployment — and who owns the answer to "how do we actually know this campaign worked?"

This role is explicitly technical. We are not looking for a macro-view marketer who can talk strategy but can't explain a UTM, debug a tracking pixel, or read a session-storage cookie. We are looking for someone who lives in the analytics console, owns the tracking taxonomy, and treats reporting accuracy as a personal craft.

You'll partner directly with the COO as we stand up a new creative operations process, a new website with our development partner, and a redesigned landing-page program. You'll coordinate across marketing, editorial, advocacy, and membership — and you'll manage the day-to-day workflow of the marketing team that actually produces the work.

What you'll do

• Own digital execution across email, web, landings, and paid/organic social — from brief to shipped to measured
• Build and maintain AMAC's analytics and attribution framework — UTM taxonomy, tracking codes, conversion definitions, session and funnel reporting — and own the COO-facing dashboards that flow from it
• Get to the bottom of how we're tracking today, where it's broken, and what the system should look like — then build it
• Write, edit, and quality-assure partner scripts and co-marketing materials before they go out
• Manage the creative asset library, deployment pipeline, and brand consistency across digital and print
• Coordinate with developers, designers, copywriters, and external vendors to ship campaigns on time and on brand
• Identify where AI and agentic tooling can compress turnaround on creative, copy, audience research, and social production — and operationalize those workflows for the team
• Manage and develop the marketing team's day-to-day workflow, deadlines, and SOPs
• Partner with the COO on a new internal creative operations platform (in development) and a new website program — translating between the build and the marketing team that has to use it

What you bring

The bar here is technical fluency plus operational ownership, not vendor logos on a resume. We care less about which exact platforms you've used and more about whether you can open a campaign report, find the data anomaly, and trace it back to the broken UTM.

• 5–8+ years operating in digital marketing with senior-level judgment, autonomy, and accountability
• Technical marketing fluency — you understand UTMs, tracking pixels, analytics events, session storage, conversion attribution, and funnel reporting at a working level. You can write a UTM spec, audit a botched tag implementation, and explain why two reports disagree
• Deep ownership instinct — when you take on a campaign or a system, you go all the way in. You read the platform docs, you write things down, and you become the person the team comes to with questions
• Strong project and team management — you can run multiple campaigns in flight, manage a team's deadlines, and keep leadership out of the weeds
• Excellent written communication — you can write a clean partner script, a tight social caption, and a clear status update
• Hands-on fluency with AI-assisted creative and marketing tools, including agentic workflows for paid and organic social (more on this below)

What you'll work with

These are the surfaces of the role. Real exposure across most of these is expected, with depth in several.

• Analytics & attribution — GA4, UTM taxonomy design, conversion definitions, multi-touch attribution thinking, dashboarding (Looker Studio or comparable)
• Email marketing — campaign build, segmentation, deliverability awareness, A/B testing
• CMS and landing pages — content updates, landing page hygiene, conversion optimization
• Paid and organic social — campaign setup, creative testing, reporting, and AI-driven production workflows across Meta, LinkedIn, YouTube, and emerging channels
• AI and agentic tools — Claude, ChatGPT, Gemini, and agentic platforms used for copy, creative briefs, audience research, and production automation
• Project management — Monday.com or comparable, with strong SOP and workflow discipline
• Creative asset operations — DAM systems, version control of creative, brand consistency review across digital and print

Bonus points

• Experience designing and rolling out a UTM and tracking taxonomy from scratch
• Background in membership, subscription, or recurring-revenue businesses
• Experience producing partner co-marketing scripts and creator/influencer content briefs
• Prior experience leading a marketing team through a website replatform or major creative-operations change
• Background working in environments with member or customer PII and elevated privacy expectations

Working with AI tools

AI-assisted work is part of how this team operates. We use tools like Claude, ChatGPT, and agentic platforms across creative production, audience research, copy variation, and reporting. The strongest candidates have driven these tools on real campaigns and have specific, hands-earned opinions about where they help, where they fail, and how to keep brand consistency intact when production speeds up. If you've built a prompt library, an agent workflow, or a production pipeline you're proud of, we'd love to see it.

Compensation and benefits

• Performance-based bonus opportunity
• Salary commensurate with experience
• In-person role at our Bohemia, NY office, five days per week. After a successful three-month onboarding period, limited remote flexibility — up to roughly one day per week — may become available at the team's discretion. Candidates should be commutable to Long Island
• Generous paid time off and holidays

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Life insurance
• Paid time off

Work Location: In person