Director of Marketing – Full Leaf Tea Company

On-site in White City, OR

About Us

At Full Leaf Tea Company, we craft premium organic loose leaf teas and wellness blends, delivering unmatched quality and customer care. Ranked on the Inc. 5000 list of Most Successful Companies in America, we are a fast-growing, family-owned company passionate about health, innovation, and excellence. But beyond the products, what defines us is our people. We operate like a family, supporting each other, celebrating wins together, and building something we’re all proud to stand behind. We ship hundreds of thousands of packages a year, giving us many opportunities to connect to our customers. We’re building a world-class marketing team and are looking for someone to help us continue to scale our direct-to-consumer growth.

About the Role

We’re looking for an experienced, results-driven Director of Marketing to lead our marketing team and take charge of the strategy behind Full Leaf’s continued growth. This is a player-coach role. We are looking for someone to set direction, lead and develop a team of specialists across social, lifecycle, paid ads, PR, web, and content, and roll up their sleeves and contribute directly to the work. You’ll oversee a ~$5M annual marketing budget and report directly to ownership. We're a growing company with no shortage of opportunity. The right person will have the chance to make a real mark and help shape where Full Leaf goes next.

Key Responsibilities

• Own and execute Full Leaf’s overall marketing strategy across all DTC and e-commerce channels
• Lead, develop, and coordinate a team that includes a Social Media Manager, Lifecycle Manager, Digital Ads Manager, PR/Engagement Manager, two Web Developers, and content support staff
• Help identify, recruit, and onboard additional marketing team members as we continue to grow
• Manage and optimize a ~$5M annual marketing budget with a sharp focus on ROAS, CAC, and LTV
• Oversee paid advertising across Meta, Google, and other platforms, with hands-on involvement in campaign strategy and performance
• Drive email and SMS marketing strategy and execution (Klaviyo experience strongly preferred)
• Guide SEO, content, and web strategy in partnership with the development team
• Collaborate cross-functionally with operations and ownership on product launches, promotions, and seasonal planning
• Analyze and report on marketing performance metrics to ownership on a regular cadence
• Leverage AI tools to improve team output, content efficiency, and campaign testing

Requirements

• 5+ years of marketing experience with at least 2 years in a leadership or senior role, ideally in DTC or e-commerce
• Proven experience managing a meaningful paid advertising budget ($1M+ preferred)
• Strong grasp of the full DTC marketing stack: paid social, email/SMS, SEO, content, influencer, and web
• Experience leading and developing a team, with the ability to hold people accountable while keeping morale high
• Comfort being a player-coach: you’re not looking for a purely administrative role, and you stay close to the work
• Data-driven mindset with strong analytical skills and comfort in marketing dashboards and reporting tools

Preferred Skills

• Proficiency with AI tools (ChatGPT, Claude, Canva AI, etc.) to drive efficiency across the team
• Experience with Klaviyo or comparable email/SMS platforms strongly preferred
• Background in food, beverage, wellness, or CPG is a strong plus

Perks & Benefits

• Competitive pay based on experience
• Company Performance Bonuses
• 401(k) with employer match
• Health, dental, vision, and life insurance fully paid
• HRA
• HSA
• Dependent Care FSA
• Disability
• Paid vacation and sick leave
• Employee discounts
• Professional development and career advancement

Job Details

• Job Type: Full-time
• Schedule: 8 hour shift
• Work Location: In person
• Ability to Commute: White City, OR 97503 (Required)
• Ability to Relocate: White City, OR 97503: Relocate before starting work (Required)

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Vision insurance

Work Location: In person